Amazon's Black Friday Week and Cyber Monday sale runs 12 days, Nov. 19 to 30. For the first time, deals of up to 60% off drop twice on Black Friday and Cyber Monday, at midnight and 8 a.m. Pacific.
Amazon finally put dates on it. Its Black Friday Week and Cyber Monday deal events run Nov. 19 through Nov. 30, the company said early Tuesday on its About Amazon news site.
The sale starts at 12:01 a.m. PT on Thursday, Nov. 19, which is 3:01 a.m. on the East Coast. That's one day earlier than last year, when Black Friday Week ran Nov. 20 through Dec. 1.
The new twist is timing. Amazon's "Today's Big Deals" will post themed deal drops every day for 12 days. On Black Friday, Nov. 27, and Cyber Monday, Nov. 30, deals drop twice, at midnight and 8 a.m. PT. Amazon says those limited-time deals run up to 60% off. Set an alarm. Maybe two.
Amazon's first look doesn't list sale prices yet. It gives "up to" percentages by brand and category, and Amazon says all deals and availability are subject to change. So treat these as a shopping list, not a receipt.
What deals are in Amazon's Black Friday first look?
Here are the categories most likely to land under a family Christmas tree:
Amazon devices: Up to 35% off new devices, including the Amazon Kids Tablet 8 and 11, Amazon Kids Echo Time, Echo Show 16 and Fire TV Stick 4K. Up to 45% off the Kindle Colorsoft (2024) and two 55-inch Amazon Ember TVs.
Toys: Up to 50% off select Crayola and Melissa & Doug arts and crafts. Up to 45% off select NERF, Play-Doh, MAGNA-TILES and Mattel toys. Up to 30% off select Barbie, Hot Wheels and Ravensburger games.
Electronics: Up to $600 off select Sony and Hisense TVs, and up to 50% off select Beats, JBL, Marshall and Sonos headphones and speakers.
Kitchen: Up to 40% off select Ninja appliances, including the CREAMi, and up to 45% off select Keurig coffee makers.
Holiday decor: Up to $500 off select Balsam Hill and Fraser Hill Farm artificial trees, and up to 30% off Hallmark cards, gift wrap and ornaments.
Stocking stuffers: Deals under $5 across categories.
The first look doesn't name any Disney, Marvel or LEGO deals. That could change once the daily drops start.
Can't wait nine days? Amazon Haul, the bargain-bin corner of the site, has $0.11 deals on Tuesday and Wednesday, Nov. 10 and 11.
Do you need Prime for Amazon Black Friday deals?
For most deals, no. USA Today reported that Amazon's Black Friday sale generally isn't Prime-exclusive, though some offers come with their own rules. A few perks do lean on membership:
Prime for Young Adults: On Nov. 24 only, members get 20% cash back on a selection of trending products.
Prime Video: Prime members can save up to 75% on select new and popular movies and shows to rent or buy.
Amazon Luna: More than 80 games come with Prime, including Star Wars: Galactic Racer, plus family picks like Game of Life 2.
Prime costs $14.99 a month or $139 a year, with a free 30-day trial for eligible new members.
How cheap is a Thanksgiving turkey on Amazon?
Pretty cheap, if you trust a turkey to show up on your porch. Amazon says frozen turkeys start at $0.79 a pound through Nov. 26, and fresh turkeys start at $0.99 a pound from Nov. 14 to 26. It also promises Thanksgiving staples under $4.
Pre-made sides are up to 40% off from Nov. 15 to 26. Amazon Grocery offers same-day delivery in more than 2,300 cities and towns, according to the company.
What's on Prime Video during Black Friday Week?
Amazon says these games stream with no subscription or Prime membership required:
Wednesday, Nov. 25: Duke vs. UConn at 4 p.m. PT, Prime Video's first NCAA basketball game.
Black Friday, Nov. 27: The Steelers host the Broncos in Black Friday Football, followed by an NBA doubleheader, Heat vs. Knicks and Lakers vs. Spurs.
Press "up" on your remote during the games and Amazon's "Shop the Game" feature pulls up deals. Naturally.
How can you tell if an Amazon deal is actually good?
Check the price history. Amazon shows up to 365 days of pricing data when you tap "Price history" on a product page. Alexa for Shopping can also watch an item and buy it automatically when it hits your target price, which is great right up until it buys the wrong thing.
Article compiled and written by Kambrea Pratt (editor-in-chief), Derek Gibbs (beat editor) and the Pirates & Princesses newsroom. Pirates & Princesses is part of WebReef Media.
Pirates and Princesses is your destination for Disney news, theme park updates, and the pop culture you love. From Disney cruises and travel tips to Disney fashion, food, collectibles, and movie news, PNP covers it all. Visit us at piratesandprincesses.net for daily coverage. Follow PNP on Facebook and Instagram, and listen to the Pirates & Princesses podcast on Apple Podcasts and YouTube.
Hat Tips:
About Amazon (Nov. 10, 2026), sale dates, double deal drops, first-look deals, Haul dates, Prime perks, turkey prices, Prime Video lineup and price history tools
USA Today (Nov. 10, 2026), start time and the note that the sale generally isn't Prime-exclusive
The Washington Times (Nov. 9, 2026), last year's Black Friday Week dates, citing TechRadar
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