Six blind-box Sanrio figures, a limited golden Hello Kitty and a one-day claw machine in California where one fan can win a 14K gold-plated figure.
Hello Kitty is officially wearing the crown.
Burger King’s Hello Kitty and Friends King Jr. Kids’ Meal hit participating U.S. restaurants on Tuesday, Oct. 20. Each one comes with a blind-box figure of a Sanrio character wearing a little Burger King crown.
And a lucky few will open a box and find a golden Hello Kitty.
What toys come in the Burger King Hello Kitty meal?
There are six figures in the set, Burger King said. Five of them are named so far:
Hello Kitty
My Melody
Kuromi
Cinnamoroll
Keroppi
Each toy comes in a mystery blind box, so you won’t know who you got until you open it. That’s either the most fun part or the most frustrating part, depending on how badly you want Kuromi.
How do you get the golden Hello Kitty?
Luck. Burger King slipped a limited number of golden Hello Kitty figures into the lineup at participating restaurants, while supplies last.
Finding one may also score you the complete set of all six figures, according to Dexerto. Burger King hasn’t said how many golden figures are out there.
What’s in the Hello Kitty King Jr. meal?
It’s a regular King Jr. Kids’ Meal with Sanrio packaging:
4- or 6-piece chicken nuggets, a hamburger or a cheeseburger
Fries or applesauce
A drink
A Hello Kitty-themed meal bag and an exclusive Hello Kitty crown
Burger King didn’t list a price. Kids’ meal prices vary by location.
What is the Burger King golden claw machine?
It’s a one-day event at a Burger King in Downey, California, on Friday, Oct. 23, starting at 11 a.m. Pacific.
Guests who buy a King Jr. Meal there can take a turn at a custom claw machine for a chance at a Hello Kitty toy. One person could walk away with the grand prize: a one-of-one, 14K gold-plated Hello Kitty figurine.
Fun bit of fast food trivia: Downey is also home to the oldest operating McDonald’s in the world. So yes, Burger King’s gold rush is happening in the same city as the competition’s most famous restaurant.
How long is the Burger King Hello Kitty meal available?
Burger King is calling it a limited-time promotion and didn’t give an end date. Blind-box toy runs like this tend to move fast, especially with collectors in the mix.
If you’re hunting a specific character, call your local Burger King first. The promotion is only at participating restaurants, and supplies vary.
Why is Hello Kitty everywhere right now?
Sanrio has been on a serious roll. Hello Kitty first appeared in 1974, and her friends, especially Kuromi and Cinnamoroll, have picked up huge followings with younger fans and adult collectors alike.
Hello Kitty collabs are a regular sight at the mall now, from Loungefly bags to beauty brands. Fast food is just the latest stop, and a kids’ meal is about the cheapest way to start a collection.
If your house already has a Kuromi fan, you know exactly where you’re getting dinner this week.
Who are Hello Kitty’s friends in the Burger King set?
If you’re new to Sanrio, here’s a quick guide to the named figures:
My Melody is a sweet white bunny in a pink hood. She debuted in 1975.
Kuromi is My Melody’s mischievous rival, with a black jester hood and a pink skull. She showed up in 2005, turned 20 last year and has only gotten more popular since.
Cinnamoroll is a white puppy whose long ears let him fly. He arrived in 2001.
Keroppi is a cheerful green frog who joined the family in 1988.
Hello Kitty, of course, is the one with the red bow. In this set, she’s wearing a Burger King crown on top of it.
Article compiled and written by Kambrea Pratt (editor-in-chief), Derek Gibbs (beat editor) and the Pirates & Princesses newsroom. Pirates & Princesses is part of WebReef Media.
Pirates and Princesses is your destination for Disney news, theme park updates, and the pop culture you love. From Disney cruises and travel tips to Disney fashion, food, collectibles, and movie news, PNP covers it all. Visit us at piratesandprincesses.net for daily coverage. Follow PNP on Facebook and Instagram, and listen to the Pirates & Princesses podcast on Apple Podcasts and YouTube.
Hat Tips:
Burger King newsroom (Oct. 19, 2026), the launch date, meal contents, toy lineup and Downey claw machine
Dexerto, Dylan Horetski (Oct. 19, 2026), the golden Hello Kitty and complete-set details
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