Cup Noodles launched Vampire Noodles, a blood-red instant ramen available at Walmart for $1.18. To promote it, Nissin partnered with a casket company to build a high-gloss red coffin that sells for $3,999.
Cup Noodles now sells a ramen that turns blood red in the cup.
Vampire Noodles launched Sept. 24 at Walmart stores nationwide for $1.18. Add hot water and the broth turns deep red.
The company also made a casket.
The broth turns red from beets
Nissin uses natural beet coloring to produce the blood-red broth. Nothing happens until you add hot water, at which point the cup goes from ordinary to ghastly.
The flavor is hot garlic with savory chicken umami, which is a fun choice given it’s called Vampire Noodles.
“Halloween is the perfect moment to create something unexpected, and Vampire Noodles does exactly that,” said Priscila Stanton, senior vice president of marketing at Nissin Foods. “The blood-red transformation and bold hot garlic flavor turn an everyday meal into a memorable Halloween experience.”
Then there’s the $3,999 casket
The company partnered with Titan Casket, a direct-to-consumer casket manufacturer, to produce a custom high-gloss blood-red casket.
The details are thorough:
Lined with black crushed velvet
The Cup Noodles emblem on the lid, with a drip detail
“It’s to die for” embroidered on the interior head panel
It costs $3,999 on Titan Casket’s website, and it is genuinely for sale.
That’s 3,389 cups of noodles
At $1.18 a cup, the casket costs the same as roughly 3,389 Vampire Noodles.
If you ate one a day, that would last more than nine years. The casket would presumably still be waiting.
You can also win it for free
Nissin is running a sweepstakes for anyone not prepared to spend four thousand dollars.
Entries go through the @originalcupnoodles accounts on Instagram and TikTok, with one custom Vampire Noodles x Titan Casket up for grabs.
The company has not published entry deadlines or the number of winners beyond the single casket.
Where to buy the noodles
Vampire Noodles are available now, exclusively at Walmart nationwide, while supplies last. At $1.18 it costs about what any other Cup Noodles flavor does.
No end date has been announced, though limited Halloween items typically disappear by early November.
Halloween food keeps getting weirder
Vampire Noodles joins a crowded and increasingly strange shelf.
Hidden Valley launched Spooky Ranch this week, a jet-black ranch dressing in a glow-in-the-dark bottle, for $3.97 at Walmart. The black color comes from fruit juice and cocoa.
SunnyD rolled out a mystery SpookyD flavor earlier this season. Brach’s is selling a candy corn perfume.
The common thread is color. Black ranch, red ramen, mystery-colored juice. Halloween food in 2026 is competing on how it photographs more than how it tastes.
Vampire Noodles has an edge there. Most of these products look strange in the package. This one changes in front of you.
Somehow we have Vampire Noodles and a matching casket for Halloween.
Article compiled with the help of the Pirates & Princesses newsroom.
Pirates and Princesses is your destination for Disney news, theme park updates, and the pop culture you love. From Disney cruises and travel tips to Disney fashion, food, collectibles, and movie news, PNP covers it all. Visit us at piratesandprincesses.net for daily coverage. Follow PNP on Facebook and Instagram, and listen to the Pirates & Princesses podcast on Apple Podcasts and YouTube.
Hat Tips:
All Hallows Geek (Sept. 24, 2026), Mike Wilton’s report on the Vampire Noodles launch, the beet coloring and flavor details, the Titan Casket collaboration and pricing, the sweepstakes, the Walmart exclusivity and the Priscila Stanton quote
Hidden Valley Ranch via PR Newswire (Sept. 24, 2026), the Spooky Ranch details used for seasonal comparison
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