Disney Faces Potential Class Action Investigation Over Alleged Children’s Privacy Violations
The Rosen Law Firm has launched a class action investigation into The Walt Disney Company following allegations that Disney violated children’s privacy rights under the Children’s Online Privacy Protection Act (COPPA). The inquiry, announced September 14, 2025, centers on claims that Disney collected data from children under 13 who watched Disney’s YouTube videos without parental notice or consent, and then used that data to serve targeted ads.
Key Allegations in the Rosen Law Firm Investigation
Disney is accused of failing to properly label some of its YouTube videos as “Made for Kids”, which would require parental notice and consent for data collection under COPPA.
The lawsuit contends that the mislabeling allowed Disney to both collect data on under-13 viewers and deploy personalized ads to them.
The complaint further alleges that Disney continued these practices even after the issue was brought to light.
The law firm is seeking compensation for children affected by these alleged violations. Those who join the prospective class action wouldn’t need to pay anything up front.
Related FTC Action: Disney to Pay $10 Million for COPPA Violations
Just days earlier, Disney agreed to settle similar allegations with the Federal Trade Commission (FTC). Under the proposed terms, Disney will pay $10 million to resolve government claims that it violated COPPA by enabling the collection of personal data from young children via YouTube videos that were not properly labeled as child-directed.
According to the FTC and Department of Justice complaint, Disney failed to classify many videos as “Made for Kids,” which meant that age-inappropriate features and personalized ads were enabled for child viewers.
The settlement requires Disney to implement a video-review program to better ensure that videos are accurately designated under COPPA rules.
Additionally, Disney must obtain verifiable parental consent before collecting personal information from children under 1.
Now that Disney agreed to pay the FTC the lawyers are coming.
Sources: FTC, Global News Wire