Walt Disney World Annual Passholders can take 20% off at DisneyStore.com with code WDW20 from Oct. 14 through Oct. 25. Here’s how to link your pass and what the code won’t cover.
Holiday shopping just got a little cheaper for Walt Disney World Annual Passholders.
DisneyStore.com is giving passholders 20% off with the promo code WDW20 from Wednesday, Oct. 14, through Sunday, Oct. 25, WDW News Today and WDWMAGIC reported. WDWMAGIC said the code runs until 11:59 p.m. Pacific time on the last day.
That’s 12 days to knock out some gift shopping. If you’ve had a Disney Store cart sitting there since Labor Day, this is probably the week to check out.
It’s for online and phone orders only, Disney Tourist Blog reported. It doesn’t work at Disney Store or Disney Outlet locations, in the parks or at other retailers.
How do you use the Disney Store passholder discount?
Link your pass first. Here’s the process, according to WDW News Today:
Sign in to the Walt Disney World website, or create an account
Open your account menu and go to “Membership & Passes”
Make sure your pass shows up under “Link Memberships & Passes to Your Account,” or add it with your pass ID
Sign in to DisneyStore.com with the same MyDisney login, fill your bag and enter WDW20 at checkout
The key step is the login. Your pass and your Disney Store cart need to live under the same MyDisney account.
What’s excluded from the Disney Store passholder deal?
A fair amount. The code won’t apply to these, according to WDW News Today:
Sales tax, shipping and handling
Gift wrap, gift boxes and personalization charges
Theme park tickets and gift cards
Limited edition and special edition merchandise
Items from select brands and other select merchandise
That limited edition line is the one to watch. If you’re eyeing a numbered release or a special edition collectible, plan on paying full price for it.
Disney Tourist Blog’s list of exclusions goes further: art and collectibles, books, electronic toys, charity items and brands like LEGO, Lorcana, Pandora, MagicBand, Hot Toys and Lululemon.
The code can’t be combined with other offers, except shipping offers. Disney Tourist Blog’s Tom Bricker said it stacked with a free shipping code last year.
Can you use WDW20 on the Muppet Christmas Carol collection?
Maybe. Disney Store’s The Muppet Christmas Carol merchandise drops Monday, Oct. 19, at 11 a.m. Eastern through Disney Store Private Access, which requires a login, Disney Tourist Blog reported.
The previews show mini plush ornaments of Kermit as Bob Cratchit, Miss Piggy as Emily Cratchit and Statler and Waldorf as the Marley ghosts, plus mystery box ornaments and a Loungefly backpack with Gonzo and Rizzo.
Bricker thinks most of it won’t be excluded, but he isn’t sure about every item. That drop lands in the middle of the discount window, so it’s worth a try at checkout.
Who can get the Disney Store discount?
Walt Disney World Annual Passholders. WDW News Today’s steps are written around a Disney World pass, and the code itself is WDW20.
Its write-up doesn’t mention Disneyland Magic Key holders, so Californians shouldn’t count on this one.
How often does Disney Store run passholder discounts?
Fairly often, it turns out. This is a repeat:
June 2026: WDWMAGIC reported a 20% DisneyStore.com passholder discount that ran through June 21
October 2025: WDW News Today covered a 20% passholder discount at about this same point last fall
May 2024: BlogMickey wrote up an earlier limited-time passholder discount
So the deal pops up a couple of times a year. Based on that track record, this probably won’t be the last one, but nobody has announced the next.
What’s new at Disney Store for the holidays?
We’ve covered a couple of recent Disney Store drops. On Oct. 12, Disney’s new Lionel train sets landed, with options from Mickey Mouse to Darth Vader. On Oct. 10, a new batch of villain shirts arrived, including designs from Gargoyles and Halloweentown.
Check those listings for a limited edition tag before you check out, since that’s the main thing that knocks an item out of the deal.
Is this the only Disney World passholder perk right now?
No, Disney World passholders get perks in the parks and resorts year-round, and Disney keeps a running list on its Passholder perks page. The DisneyStore.com code is the one that works from your couch, though, and it ends Oct. 25.
If you’re shopping for someone else, remember the code won’t cover gift wrap.
Article compiled and written by Kambrea Pratt (editor-in-chief), Derek Gibbs (beat editor) and the Pirates & Princesses newsroom. Pirates & Princesses is part of WebReef Media.
Pirates and Princesses is your destination for Disney news, theme park updates, and the pop culture you love. From Disney cruises and travel tips to Disney fashion, food, collectibles, and movie news, PNP covers it all. Visit us at piratesandprincesses.net for daily coverage. Follow PNP on Facebook and Instagram, and listen to the Pirates & Princesses podcast on Apple Podcasts and YouTube.
Hat Tips:
WDW News Today, Shannen Ace (Oct. 13, 2026), the code, dates, steps and exclusions
Disney Tourist Blog, Tom Bricker (Oct. 13, 2026), phone orders, more exclusions and the Muppet drop
WDWMAGIC (Oct. 13, 2026, and June 2026), the end time and the June discount
WDW News Today (October 2025), last fall’s discount
BlogMickey (May 2024), the earlier discount
Pirates and Princesses (Oct. 10 and 12, 2026), the shirts and trains
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