Standard ear headbands on DisneyStore.com went up $2, from $36.99 to $38.99. The same bump could hit the parks soon, right as Disney’s usual October price changes arrive.
Your next pair of Minnie ears just got a little pricier.
Standard ear headbands on DisneyStore.com now cost $38.99, up from $36.99, WDW News Today reported Monday, Sept. 28.
That’s a $2 increase. PNP checked the site Monday night, and standard ears like the classic pink Minnie bow, Belle, Rapunzel, Tiana, and Kermit were all listed at $38.99.
In 2018, the same headbands cost $24.99. They have increased by $14 in eight years or almost 40%!
How much are Disney ears now?
$38.99 for most standard ear headbands on DisneyStore.com, as of Sept. 28.
A few examples we saw listed at that price:
Minnie Mouse Ear Headband with Bow, Pink
Belle Ear Headband for Adults
Rapunzel Ear Headband for Adults
Tiana Ear Headband for Adults
Kermit Plush Ear Headband for Adults
Jessie Ear Headband for Adults, from “Toy Story 5”
Fancier ears cost more, and so do accessories. A Minnie Mouse ear headband carry case, which holds up to four pairs, is $59.99 on the site.
The BaubleBar and specialty lines sit at the top of the range. The BaubleBar Minnie Mouse Halloween ears, for example, are $44.99. Some older styles were still showing the old $36.99 price with a sale discount.
Are Disney ears more expensive at the parks?
Disney hasn’t announced a park increase yet, but one could be coming. WDW News Today said the same increase “may take place at the parks in the coming weeks.”
Disney has raised ear prices before. WDW News Today reported a merchandise price increase at Walt Disney World, including ear headbands, in October 2025.
Why are Disney ears going up in price?
Disney hasn’t said.
The timing lines up with the fall, though. Disney often adjusts prices at its parks and online store around October, and WDW News Today tied the new ear price to expected October increases at Walt Disney World and Disneyland.
Where did Mickey Mouse ears come from?
Television. The classic black mouse-ear hat became famous on “The Mickey Mouse Club,” which premiered on ABC in 1955, the same year Disneyland opened. Disney artist Roy Williams, one of the show’s hosts, is credited with coming up with the ear hat.
Today’s headbands are a lot fancier than those felt beanies, with sequins, plush, pearls and themed bows for just about every character. That variety is part of why ears are one of the most popular souvenirs at the parks.
For a lot of families, ears are the one thing everyone gets. Four pairs at the new price add up to about $156 before tax.
What do Disney ears cost at Disneyland?
Disney hasn’t announced new park prices at either resort. WDW News Today linked the online increase to Disney’s usual October price changes at both Walt Disney World and Disneyland, so check the price tag at the Emporium before you assume it’s the same as last trip.
How can you save money on Disney ears?
Start with the sale section. Some older ear designs on DisneyStore.com were marked down Monday night, some as low as $19.98.
If you have a trip coming up, buying before you go could save a couple of dollars per pair if park prices rise in October like the online ones did. And if you’re an Annual Passholder or a Disney Visa cardholder, check the current merchandise discounts before you shop in the parks.
Are there new Disney ears for Halloween and the holidays?
Plenty. Halloween ears are on DisneyStore.com now, and holiday designs usually show up in November.
Just be ready to pay a little more for them this year. The ears still come with the magic. The magic now costs $38.99.
Article compiled with the help of the Pirates & Princesses newsroom.
Pirates and Princesses is your destination for Disney news, theme park updates, and the pop culture you love. From Disney cruises and travel tips to Disney fashion, food, collectibles, and movie news, PNP covers it all. Visit us at piratesandprincesses.net for daily coverage. Follow PNP on Facebook and Instagram, and listen to the Pirates & Princesses podcast on Apple Podcasts and YouTube.
Hat Tips:
WDW News Today (Sept. 28, 2026), the online price increase and possible park increase
DisneyStore.com, current prices, checked Sept. 28, 2026
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