Bloom Nutrition's first movie tie-in is Grape Freeze, a prebiotic soda modeled on the frozen grape treats sold at movie theaters. It's in stores now, almost two weeks before Hexed opens.
Disney's next animated movie has its own soda, and it's purple.
Bloom Nutrition announced on Thursday, Nov. 12, that Grape Freeze Bloom Pop is its first-ever film collaboration, tied to Walt Disney Animation Studios' Hexed. The prebiotic soda is "available nationwide now," the company said in a PR Newswire release.
Bloom says Grape Freeze tastes like grape soda "with a modern, frozen twist" and a fizzy finish. The idea is a nod to the frozen treats that "have long been part of the moviegoing experience." In other words, slushie flavor, no brain freeze.
"Everyone has a memory tied to grape soda," Bloom co-founder and CEO Greg LaVecchia said.
Co-founder Mari Llewellyn said "Bloom Pop and movies are both about pure enjoyment."
What is Grape Freeze Bloom Pop?
It's a new flavor in Bloom's Bloom Pop line of prebiotic sodas. Bloom's own website now lists Grape Freeze next to flavors like Shirley Temple, Rocket Blast and Root Beer Float.
According to the release, Grape Freeze has:
Prebiotic fiber for gut health
Real fruit flavor
No artificial colors or dyes, which is impressive for something this purple
Low calories and added sugar, though Bloom didn't list exact numbers for this flavor
When Bloom Pop launched in July 2025, Bloom said each can had 20 calories, 3 to 4 grams of sugar and 1 gram of prebiotic fiber. Bloom hasn't said whether Grape Freeze matches those numbers.
Grape Freeze follows Bloom's Shirley Temple flavor, which the company calls the No. 1 Shirley Temple in modern soda. That's Bloom's own claim, and we didn't know that category had rankings.
Where can you buy the Hexed soda, and how much is it?
Bloom said Grape Freeze is at "major retailers nationwide," plus Amazon and TikTok Shop. It didn't name the stores or give a price.
Bloom Pop launched as a Walmart exclusive in July 2025, so Walmart is a good first stop. Bloom also promised co-branded events, retail displays and "special-edition gifting" with Hexed, without details.
Bloom's release doesn't say whether Grape Freeze is a limited edition. If your kid falls for it, grab extra.
When does Disney's Hexed come out?
Wednesday, Nov. 25, 2026, exclusively in theaters, the day before Thanksgiving. It's rated PG for action and some rude humor.
Hexed follows Billie Doe, an unconventional teen who finds out the things that make her different are actually her magical powers. Here's the voice cast, per Bloom's release:
Hailee Steinfeld as Billie
Rashida Jones as Alice, Billie's mom
Walton Goggins as Beef Roger Crummchuk, a reclusive three-eyed cat
Jodie Foster as Queen Celeste
Henry Winkler, Dan Stevens, Tracey Ullman and Stephen Fry in more roles
Fawn Veerasunthorn and Jason Hand direct, with Josie Trinidad as co-director. Jared Bush and Dana Ledoux Miller wrote it.
How else can Disney fans get ready for Hexed?
The soda isn't the only early Hexed thing on the calendar:
Billie Doe meet-and-greets: She starts meeting guests at Disneyland on Friday, Nov. 20, and at Disney's Hollywood Studios on Nov. 25, Disney announced on Instagram.
D23 advance screenings: D23 Gold Members can see Hexed early on Monday, Nov. 23, at 7 p.m. at AMC Disney Springs 24 and AMC Orange 30. Tickets are $15 plus a $3 fee and go on sale Friday, Nov. 13, at 10 a.m. PT.
Box office buzz: Hexed is reportedly tracking for a $35 million to $45 million three-day opening, and up to $70 million over the five-day Thanksgiving weekend.
A grape soda, a three-eyed cat and Thanksgiving leftovers. That's the whole holiday week planned.
Article compiled and written by Kambrea Pratt (editor-in-chief), Derek Gibbs (beat editor) and the Pirates & Princesses newsroom. Pirates & Princesses is part of WebReef Media.
Pirates and Princesses is your destination for Disney news, theme park updates, and the pop culture you love. From Disney cruises and travel tips to Disney fashion, food, collectibles, and movie news, PNP covers it all. Visit us at piratesandprincesses.net for daily coverage. Follow PNP on Facebook and Instagram, and listen to the Pirates & Princesses podcast on Apple Podcasts and YouTube.
Hat Tips:
PR Newswire (Bloom Nutrition) (Nov. 12, 2026), the Grape Freeze launch, quotes, where it's sold and the Hexed release date, rating, premise and cast
Bloom Nutrition (bloomnu.com) (Nov. 12, 2026), Grape Freeze in the Bloom Pop flavor lineup
PR Newswire (Bloom Nutrition) (July 1, 2025), Bloom Pop's Walmart launch and nutrition numbers
Disney Parks on Instagram (Nov. 10, 2026), Billie Doe meet-and-greet dates
D23 (Nov. 12, 2026), Hexed Gold Member screening details
AI Disclosure: All articles are assigned, edited and reviewed by an experienced human editor before posting. Like most modern newsrooms, WebReef Media uses a variety of AI tools to help with accuracy and efficiency. Ways AI may be used in article creation include research, grammar, fact-checking and ideation, as well as occasional AI generated or enhanced thumbnails or graphics. No articles are generated or posted without human oversight or involvement.