Every item on First Watch's new weekday grab-and-go menu costs $9.99, and you can only order it in the app, Monday through Friday. Sides aren't included.
First Watch already owns Sunday brunch. Now it wants your Tuesday morning, too.
The daytime breakfast chain unveiled Sun on the Run, a weekday-only menu of three breakfast sandwiches and three burritos, at its first-ever Investor Day in Boston on Thursday, Nov. 12. Nation's Restaurant News and FSR magazine both reported the details.
Every item is $9.99, and the catch is how you get it. Sun on the Run is sold only through the First Watch mobile app, and only Monday through Friday, NRN reported.
The six items are The Banger, OG, Pesto Sunrise, The Early Bird, The Main Character and The Spicy Cowboy, FSR reported. Good luck saying "I'll have The Main Character" before coffee.
What's on the First Watch Sun on the Run menu?
Six items: three sandwiches and three burritos. First Watch described the lineup as running from health-conscious to indulgent.
So far only one has a full description. The Banger stacks avocado mash, bacon, cheddar cheese and a folded egg on a toasted brioche bun, NRN reported.
First Watch hasn't said which of the other five are sandwiches and which are burritos, or what's inside them. FSR reported that the kitchen added two new ingredients for the menu.
Sides aren't included, which helps First Watch keep the price at $9.99. The app lets you bundle an item with a drink or juice instead.
How do you order Sun on the Run at First Watch?
Through the First Watch app, on weekdays. Here's what's been reported so far:
Where: The First Watch app only. It's not on the regular dine-in menu at firstwatch.com.
When: Monday through Friday. The Sun on the Run section stays visible in the app on weekends, but you can't order from it. First Watch is doing that on purpose, so weekend brunch fans see it and come back on a weekday.
Price: $9.99 per item.
Delivery: FSR reported the menu is being tested with DoorDash, with pricing there still being adjusted.
Curbside: The two outlets don't agree. NRN reported curbside pickup is still in development and won't launch with the menu. FSR reported curbside was built for it. Check your local restaurant's app listing before you count on it.
First Watch hasn't announced a single nationwide start date or said how many restaurants carry the menu. Kitchens make these orders the same way they handle third-party delivery orders, FSR reported.
Why is First Watch adding a weekday menu?
First Watch is known for weekend brunch crowds and daytime-only hours. Weekday breakfast is a different, faster crowd, and the chain wants in.
Chief brand officer Matt Eisenacher told NRN the items are "meant to be simple but high-quality." He said the company has been studying how weekday routines have changed, and that "there's a gap in the market."
He also called the weekday push "another gear for growth," FSR reported.
Early results look promising for First Watch. FSR reported the menu is getting weekly and monthly trial and repeat orders, including from many guests who hadn't visited in 18 months or more.
What else did First Watch announce at Investor Day?
A few of the Investor Day items matter to people who eat there, rather than people who own the stock:
Group ordering: One person can share a link so coworkers add to a single order. It's new for First Watch, and NRN reported it rolls out through 2027.
ezCater: First Watch is joining the catering marketplace for the first time.
TikTok GO pilot: First Watch is one of a small group testing TikTok's program that links videos and searches to local offers and ordering, FSR reported.
Morning Makers: Creators Jenna Palek, Mallory Ervin, Isaac Rochell and Gabby Golf Girl will promote First Watch's morning menu.
Fewer openings: First Watch plans 55 new restaurants in 2027, down from 62 in 2026, FSR reported.
Where are First Watch restaurants?
First Watch operates in 33 states, and 148 of its restaurants are in Florida, according to FSR. So if you're driving to the parks on a weekday morning, a $9.99 breakfast sandwich is now an option, as long as you remember to open the app first.
The chain's regular menu still includes its seasonal specials, pancakes, hashes and bowls. Sun on the Run is the first time First Watch has carved out a separate, app-only menu just for weekdays.
Article compiled and written by Kambrea Pratt (editor-in-chief), Derek Gibbs (beat editor) and the Pirates & Princesses newsroom. Pirates & Princesses is part of WebReef Media.
Pirates and Princesses is your destination for Disney news, theme park updates, and the pop culture you love. From Disney cruises and travel tips to Disney fashion, food, collectibles, and movie news, PNP covers it all. Visit us at piratesandprincesses.net for daily coverage. Follow PNP on Facebook and Instagram, and listen to the Pirates & Princesses podcast on Apple Podcasts and YouTube.
Hat Tips:
Nation's Restaurant News (Nov. 12, 2026), the Sun on the Run menu, $9.99 price, app-only weekday ordering, The Banger, curbside status, group ordering and Matt Eisenacher's quotes
FSR magazine (Nov. 12, 2026), the six item names, DoorDash test, early results, TikTok GO pilot, Morning Makers, 2027 openings and Florida restaurant count
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