Godiva turns 100 the same year Macy's throws its 100th Thanksgiving Day Parade. The celebration dessert, a Masterpiece Ganache Torte, is served in exactly one restaurant, inside Macy's Herald Square, through Dec. 31.
Godiva is celebrating its 100th birthday and the 100th Macy's Thanksgiving Day Parade with a dessert you can only get in one spot: Stella 34 Trattoria, the Italian restaurant inside Macy's Herald Square in New York.
The Godiva Masterpiece Ganache Torte is "a rich and velvety layered chocolate creation," Godiva said in its Nov. 10 announcement. Stella 34 started serving it Nov. 1, and it stays on through Dec. 31.
Godiva executive chef chocolatier Thierry Muret created it with Stella 34 chef Jakob Sleight, with Godiva's Masterpiece chocolates "at its core." Godiva pitched it as a sweet add-on to Macy's holiday traditions, including Breakfast with Santa and the parade-day viewing party.
What does it cost? Godiva didn't say, and the torte isn't on Stella 34's online dessert menu yet. For reference, most of the restaurant's listed desserts, like the cannoli and tiramisu, run $14 to $15.
Here's Godiva's animated film for its 100th anniversary:
Where is Stella 34 Trattoria?
Stella 34 is inside Macy's flagship at 151 West 34th Street in Manhattan. Its website lists hours of noon to 8 p.m. daily and takes reservations through OpenTable.
The restaurant's homepage calls the torte "one sweet masterpiece" and says it's available "exclusively at Stella 34 at Macy's Herald Square through Dec. 31." So no, you can't grab it at your local Godiva counter. You'll need a trip to 34th Street.
Can you watch the Macy's parade at Stella 34?
Stella 34 lists a Macy's Thanksgiving Day Parade Viewing Party on Thursday, Nov. 26, from 8 a.m. to noon, with tickets sold through Tock. The restaurant hasn't posted the price on its homepage.
Breakfast with Santa starts the day after Thanksgiving. Here's what Stella 34 lists:
Dates: Nov. 27 through Dec. 24, on select days, at 8:30, 10 or 10:30 a.m.
Price: From $65 for kids 3 to 10 and $85 for adults, plus 8.875% tax and a 20% gratuity. Kids 2 and under are free.
Included: Family-style breakfast, a visit with Santa and his elves, carolers and a family photo with Santa.
Reservations are nonrefundable, and they don't include Macy's Santaland, which you book separately.
What else is in Godiva's 2026 holiday lineup?
Godiva's holiday release also listed its gift lineup, with suggested prices:
Dark Chocolate Raspberry Ganache Masterpiece holiday bag (new): $7.49 at Target and Walmart
Holiday Masterpiece Assorted Bags: $7.49 at Target and Walmart
Masterpiece Holiday Star Ornament and Holiday Santa Box (7 pieces each): $18 each on Godiva.com
Assorted Masterpiece Holiday Tin (50 pieces): $55 on Godiva.com
Gold Collection and Signature Truffles boxes: $22 for 8 pieces or $40 for 15 at Macy's and Godiva.com
The splashiest item is the Centennial Collection Art Edition, made with artist Ekrem Yalcindag. Only 1,000 boxes are coming to the U.S., sold on Godiva.com starting Nov. 10. Godiva didn't list a price.
How old is Godiva?
Pierre Draps founded Godiva in Belgium in 1926, and it's been celebrating its centennial all year. The campaign includes the animated film above and a limited Centennial Pralines Collection, Confectionery News reported in August.
"A century of chocolate. A lifetime of making moments special," said Ahad Afridi, chief marketing officer for the Americas at pladis, Godiva's parent company.
When is the 100th Macy's Thanksgiving Day Parade?
The 100th parade steps off Thursday, Nov. 26, at 8:30 a.m. in every time zone. It airs on NBC and Telemundo and streams on Peacock, Macy's said.
Disney fans have their own reason to tune in. The new Sorcerer's Apprentice Mickey balloon leads a record lineup of 100 inflatables, PNP reported Nov. 4. Mickey's first Macy's balloon flew in 1934.
Mickey gets a giant balloon. New Yorkers get a chocolate torte. Everyone else gets a $7.49 bag at Target, which, honestly, is still a pretty good deal.
Article compiled and written by Kambrea Pratt (editor-in-chief), Derek Gibbs (beat editor) and the Pirates & Princesses newsroom. Pirates & Princesses is part of WebReef Media.
Pirates and Princesses is your destination for Disney news, theme park updates, and the pop culture you love. From Disney cruises and travel tips to Disney fashion, food, collectibles, and movie news, PNP covers it all. Visit us at piratesandprincesses.net for daily coverage. Follow PNP on Facebook and Instagram, and listen to the Pirates & Princesses podcast on Apple Podcasts and YouTube.
Hat Tips:
PR Newswire (Godiva) (Nov. 10, 2026), torte details, dates, chefs, holiday lineup, prices and Afridi quote
Chain Drug Review (Nov. 10, 2026), confirmation of the Godiva holiday and Macy's details
Stella 34 Trattoria (Nov. 10, 2026), location, hours, dessert prices, viewing party and Breakfast with Santa details
Macy's, Inc. (Aug. 18, 2026), parade date, time and broadcast
Confectionery News (Aug. 25, 2026), Godiva's founding and centennial campaign
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