Warner Bros. revealed new Gryffindor, Slytherin, Hufflepuff and Ravenclaw emblems at Back to Hogwarts. They are simpler than the film versions, and they are not replacing them.
Warner Bros. Discovery put new Hogwarts house crests on display in London this week, and they look nothing like the ones on your scarf.
The redesigned Gryffindor, Slytherin, Hufflepuff and Ravenclaw emblems were revealed at the Back to Hogwarts showcase on Sept. 1, ahead of HBO’s series arriving at Christmas.
They are considerably simpler than the elaborate heraldic shields used in the films.
Are the new house crests replacing the film versions
No, and the distinction matters for anyone about to be upset.
The new designs are made for HBO’s television adaptation. WizardingPress framed them as a new visual interpretation of Hogwarts rather than a replacement for the classic film crests.
The films are not being altered. Existing merchandise is not being recalled.
The crests do appear in one place fans will encounter immediately, which is the redesigned Sorting Ceremony.
The Sorting Ceremony has been rebuilt again
This is the third major version of the official house quiz.
The original launched with Pottermore in 2011. A redesigned version followed in 2019 when Wizarding World replaced Pottermore. The newest arrived for Back to Hogwarts 2026.
The updated experience runs from receiving a Hogwarts acceptance letter through entering the Great Hall, with new animation, new music and a newly animated, talking Sorting Hat.
The new house crests are built into it.
Warner Bros. World Abu Dhabi is revealing three new lands Sunday
The showcase closed with a teaser that has a very short fuse.
Warner Bros. World Yas Island, Abu Dhabi will reveal three new themed lands on Sept. 7, three days from now.
Warner has not said what they are.
A 21,000-square-foot Harry Potter store opens in London Nov. 4
The retail announcement is the largest of its kind for the franchise.
The store opens Nov. 4 at The Ribbon, 134-140 Oxford Street, spanning two floors and more than 21,000 square feet. That makes it the largest Harry Potter store in the United Kingdom.
The design draws on Diagon Alley, and Warner is positioning it as an immersive destination rather than a shop.
A new broomstick experience was also teased, described as more interactive than the existing one at the New York flagship. No details were given.
ICE! featuring Harry Potter uses 2 million pounds of ice
The seasonal attraction returns to Texas with new concept art.
ICE! featuring Harry Potter runs at the Gaylord Texan Resort in Grapevine, Texas, from Nov. 13. Sources differ on the closing date, listing either Jan. 2 or Jan. 3, 2027.
The walk-through is kept at 9 degrees and uses 2 million pounds of ice to recreate 10 scenes from the films.
Newly revealed artwork shows the Hogwarts Express arriving at Hogsmeade Station, Honeydukes-inspired treats, a Hogwarts Castle playground with two-story ice slides, and a Christmas feast in the Great Hall.
Other scenes cover Hedwig, the Forbidden Forest, The Three Broomsticks and a Quidditch Pitch display for the four houses.
What else came out of Back to Hogwarts 2026
Warner’s own recap counted 18 announcements.
The HBO series will appear in the 2026 Macy’s Thanksgiving Day Parade, which is unusual placement for a streaming drama and reads as a push beyond HBO’s own platforms.
“Wizards of Baking” returns for a third season. The official podcast gets a new season. New illustrated book editions were announced.
On the gaming side, “Harry Potter: Hogwarts Mystery” added new adventures and rewards, and “Harry Potter: Puzzles & Spells” ran countdown events.
Warner Bros. Studio Tour London introduces a seasonal feature called Hogwarts House Spirit, with behind-the-scenes material on memorable house moments and wizarding challenges. Coverage places it either in January or spring.
Where the showcase actually happened
There was no official event at King’s Cross Station this year. The London celebration ran at Old Billingsgate as the HBO Max Platform 9¾ Fan Experience, a free ticketed one-day event.
The showcase itself streamed at 5 p.m. BST, which was noon Eastern, on the official Harry Potter YouTube and TikTok channels.
“Harry Potter and the Philosopher’s Stone” premieres on HBO and HBO Max this Christmas.
Article compiled with the help of the Pirates & Princesses newsroom.
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Hat Tips:
Wizarding World, the official showcase recap listing 18 announcements, the Sorting Ceremony details and the Hogwarts House Spirit event
Attractions Magazine (September 2026), the Abu Dhabi teaser, the ICE! specifications and the Sorting Ceremony version history
WizardingPress, the clarification that the new crests supplement rather than replace the film designs
Soap Central, the Oxford Street store details, the broomstick experience tease and the Macy’s parade placement
HeyUGuys, the Old Billingsgate venue and the King’s Cross advisory
Aguamenti, the showcase streaming time and format
Variety (July 2026), the global program overview