Is Disney Tsum Tsum Still Alive in 2025?
The mobile puzzle game phenomenon may be past its prime, but die-hard fans are still stacking in 2025—with new Star Wars events and collectible plushies keeping the lights on.
The Mobile Hit That Never Fully Fizzled
Once a global sensation, Disney Tsum Tsum has quietly held onto a corner of mobile gaming culture—even as the rest of the world moved on. The Japan-born match-3 puzzle game, which launched back in 2014, hit a peak with $2.5 billion in total revenue by 2019, thanks to a mix of mobile earnings and plushie-powered merch sales. But in 2025, it’s more of a niche pastime than a mainstream juggernaut.
Even so, it's not dead. Far from it.
The Disney Tsum Tsum Wiki still logs regular monthly updates, including themed events and new characters. The latest? A Star Wars Tsum Tsum Event in May 2025, hot on the heels of April’s “Tsums Challenge: The Dark Scene.” That kind of ongoing support shows the game has a loyal (if smaller) fanbase, especially in Japan where Tsum culture remains strong.
Not as Big, But Still Very Much Active
Tsum Tsum's player numbers haven’t been publicly updated since 2017, when the game had 70 million downloads, per Wikipedia. Neither LINE nor Konami has shared new figures since. But the digital footprint suggests a steady, if reduced, community.
Threads on Reddit’s r/TsumTsum are still popping up. In March 2025, users discussed new Tsums like King Magnifico and Ernesto de la Cruz—a reminder that new content is being noticed. The wiki also tracks regional releases, such as the Angry Queen of Hearts added on April 7. While casual users may have drifted toward other puzzle titles like Candy Crush, core players remain deeply engaged.
Monthly Events Are Still a Thing in 2025
Despite the smaller spotlight, Disney Tsum Tsum is keeping things fresh. The Star Wars event in May follows a steady stream of recent updates:
April 2025: Tsums Challenge: The Dark Scene, plus a Score Challenge
March 2025: Sticker Book, Hide and Seek 3, new Japan Tsums like Cheshire Cat (Charm) and Mad Hatter (Charm)
March 31: International release of King Magnifico and Ernesto de la Cruz
April 7: Arrival of Angry Queen of Hearts
It’s clear that the development team hasn’t walked away. These events may no longer make headlines, but they continue to add life to the game’s core experience.
From Global Boom to Platform Shutdowns
Tsum Tsum wasn’t always niche.
The game’s title is based on the Japanese verb “tsumu,” meaning “to stack,” which describes both the game mechanic and the ultra-collectible plush toys it inspired. Originally developed by NHN PlayArt and released through LINE in Japan, it found global appeal—especially with the help of merchandising. According to Wikipedia, 1.8 million plushies had been sold by 2014, helping catapult the brand to massive international success.
The Marvel Spinoff That Couldn’t Compete
Tsum Tsum’s mainline game has endured, but not all its experiments have worked.
In 2016, a Marvel Tsum Tsum spinoff launched under XFLAG. Despite the Marvel brand power, it shut down in 2017. According to Reddit’s r/TsumTsum community, it lacked the flexibility and charm of the original. Fans hoped Marvel characters would eventually migrate to the main game—but it never happened. The failure underscored how uniquely appealing the core Disney lineup remained compared to Marvel’s more segmented fanbase.
Plushie Power: Still a Draw for Collectors
Much of Tsum Tsum’s success came not from gameplay—but from merchandise. The plushie empire helped the brand take off in Japan and abroad, with Jakks Pacific producing a line of vinyl figures and seasonal plush drops that fans continue to track in 2025.
The Plushies page on the Disney Tsum Tsum Wiki remains active, catering to collectors still trying to complete their stacks. While sales have likely slowed from their 2010s peak, the toys retain a nostalgic value—and often serve as the entry point for new fans.
What’s the Future of Tsum Tsum?
Without a serious reinvention or high-profile update, Disney Tsum Tsum may continue to quietly fade. But for now, it’s not gone. Players still turn up for limited-time events, and collectors still track new plushies like it’s 2014 all over again.
It’s unlikely the game will ever return to its billion-dollar heyday. Still, there’s a certain charm in the stack-and-clear formula—and for loyal fans, that’s more than enough.
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