Keebler’s new E.L. Fudge Coins are bite-size fudge-dipped shortbread cookies stamped with the Keebler Elves. They’re at Walmart now for $2.98 a resealable bag.
The Keebler Elves just minted something new in the Hollow Tree.
Keebler announced E.L. Fudge Coins on Thursday, Nov. 12. They’re bite-size, coin-shaped cookies, and the company says they’re the brand’s first-ever coin-shaped cookie.
They’re at Walmart now for a suggested price of $2.98.
What are Keebler E.L. Fudge Coins?
Little rounds of vanilla shortbread with a dip of Keebler fudge on the bottom, according to Keebler. Each one is stamped with a design, so they look like tiny gold coins.
Keebler says the cookies are made for imaginative play, so kids can trade, stack or “spend” them before they eat them.
What designs are on the Keebler cookie coins?
Ten designs in all, according to Keebler: the six Keebler Elves, Ernie’s Spoon, Leo’s Brush, the Magic Oven and the Hollow Tree.
The bag shows coins stamped with Ernie, the head elf, plus an elf named Buckets and the Hollow Tree.
How are the coins different from regular E.L. Fudge cookies?
Shape and size. The original E.L. Fudge cookies are elf-shaped shortbread sandwich cookies with fudge filling in the middle. The new coins are smaller, flat rounds with the fudge dipped on one side instead of sandwiched inside.
How much are E.L. Fudge Coins and how many come in a bag?
$2.98 suggested retail for an 8-ounce resealable stand-up bag with a zipper, according to Keebler. The bag says it holds 22 treat-size cookies, so that’s about 14 cents a coin.
A serving is three cookies, for 140 calories and 8 grams of added sugar, according to the bag.
Where can you buy Keebler E.L. Fudge Coins?
At Walmart stores nationwide and on Walmart.com, starting now. Other retailers across the country will get them in February 2027, Keebler said.
So for the holidays, Walmart is the only place to find them.
What did Keebler say about the new cookies?
That the coins are something brand new for the Elves.
“E.L. Fudge Coins are a first for the brand,” said Ian Wetzel, a director at Keebler. He called each coin “a little piece of the Hollow Tree.”
Who makes Keebler cookies?
Ferrero, the Italian candy company behind Nutella, Ferrero Rocher and Kinder. Ferrero bought Keebler and other cookie brands from Kellogg in 2019.
The Keebler Elves now bake more than 30 varieties of cookies and sweet treats, including Fudge Stripes, Chips Deluxe and Sandies, according to Keebler.
What other new treats has Ferrero announced?
A few. Keebler recently expanded Chips Deluxe Fudge Filled through a delivery partnership with Gopuff. Ferrero also showed off new collaborations at the NACS Show in October, including treats inspired by Marvel Super Heroes, according to the company.
Order online if your store is out. Walmart.com carries them too, so you can add a bag to a pickup or delivery order.
Turn snack time into play time. Have kids sort the coins by elf before eating them.
Article compiled and written by Kambrea Pratt (editor-in-chief), Derek Gibbs (beat editor) and the Pirates & Princesses newsroom. Pirates & Princesses is part of WebReef Media.
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Hat Tips:
Ferrero (Nov. 12, 2026), the E.L. Fudge Coins details, designs, price, availability and Ian Wetzel quotes
Ferrero (Oct. 2026), the Chips Deluxe Fudge Filled and NACS Show announcements
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