Kraft Pocket Parm is a tiny clip-on Parmesan bottle with a bag charm
Kraft Natural Cheese’s Pocket Parm is a mini grated cheese bottle that clips onto your bag. It comes with a collectible charm and is only being handed out in Los Angeles and Orlando.
Kraft wants you to carry Parmesan everywhere you go. Literally.
Kraft Natural Cheese has launched Pocket Parm, a tiny version of its classic green-capped Grated Parmesan bottle that clips onto a bag strap, belt loop or keyring. Each one comes with a colorful collectible charm, according to Kraft.
The catch? You can only get one in Los Angeles or Orlando, and only through the end of October.
How do you get Kraft Pocket Parm?
Find the truck. Kraft isn’t selling Pocket Parm in stores. Instead, it’s handing them out from a custom mobile billboard truck with a giant cheese-themed dispenser.
The truck started rolling through Los Angeles on Tuesday, Oct. 13. It heads to Orlando the week of Oct. 26.
Kraft hasn’t shared exact stops or whether there’s any charge. It says getting one “requires being in the right place at the right time.” Your best bet is to follow @kraft.naturalcheese on Instagram for updates.
Supplies are limited, and they’re available only while they last.
What flavors come in Pocket Parm?
Three new ones. The mini bottles are an early taste of new Kraft grated cheeses:
Tomato Basil Parmesan
Garlic Herb Parmesan
Grated Cheddar
All three will hit stores nationwide in full-size bottles in January 2027, according to Kraft.
Why did Kraft make a Parmesan bag charm?
To make cheese fun. Bag charms have become a huge trend, and brands are jumping in with clip-on versions of their products.
“If you can Parm almost anything, why not take the Parm everywhere?“ said Dhriti Batra, director of Kraft Natural Cheese at Lactalis Heritage Dairy.
What can you put the new Kraft cheese flavors on?
Way more than pasta. Batra said Parmesan “deserves a lot more real estate on the plate,” and the new flavors give fans more ways to use it.
Kraft suggests sprinkling them on pizza, salads, sandwiches and vegetables. Garlic Herb could work on popcorn or roasted potatoes, and Cheddar might be a fun topper for chili or eggs.
Who makes Kraft Natural Cheese?
Lactalis. Kraft Natural Cheese is licensed to Lactalis USA, which also makes brands like Galbani, President, Breakstone’s and Yoplait, according to The Shelby Report.
The Kraft cheese name dates back to 1904. Lactalis bought Kraft Heinz’s natural cheese business, including the Kraft Grated Parmesan line, in 2021.
Is Kraft Grated Parmesan any good?
The judges think so. Kraft’s Grated Parmesan won a Gold Medal at the 2026 World Championship Cheese Contest earlier this year, Hypebeast reported.
That gives the mini bottle some bragging rights to go with the cute factor.
What other food collectibles are out this fall?
It’s a big season for snack swag. Raising Cane’s just released a purple skeleton Halloween cup for $1.49 with any combo or 32-ounce drink, according to Haunted Attraction Network.
Dunkin’s Halloween Munchkins bucket also arrived Oct. 14. Pocket Parm is one of the few you can wear.
Will Pocket Parm come to other cities?
Kraft hasn’t said. Right now, the truck tour is only planned for Los Angeles and Orlando through the end of October.
If you’re visiting Orlando for Halloween at the theme parks, keep an eye out the week of Oct. 26. Everyone else will have to wait for the full-size flavors in January, without the charm.
Article compiled with the help of the Pirates & Princesses newsroom.
Pirates and Princesses is your destination for Disney news, theme park updates, and the pop culture you love. From Disney cruises and travel tips to Disney fashion, food, collectibles, and movie news, PNP covers it all. Visit us at piratesandprincesses.net for daily coverage. Follow PNP on Facebook and Instagram, and listen to the Pirates & Princesses podcast on Apple Podcasts and YouTube.
Hat Tips:
Kraft Natural Cheese via Business Wire (Oct. 13, 2026), the product, truck tour, flavors, January launch and Dhriti Batra’s quotes
Hypebeast, Sophie Caraan (Oct. 14, 2026), the limited-drop angle and World Championship Cheese Contest medal
The Shelby Report (Oct. 13, 2026), the Lactalis USA brand portfolio
Haunted Attraction Network, Philip Hernandez (Oct. 14, 2026), the Raising Cane’s cup and Dunkin’ bucket
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