Labubu: These Hideous Dolls are Haunted and Demonic? Let's Fact Check It!
Are Labubu dolls… haunted? Are they demonic?
You’ve probably seen Labubu everywhere by now — those toothy, gremlin-like plushies dangling from bags and racking up sales in 2025.
But what started as a cute collectible craze has taken a sinister turn, with viral stories claiming these dolls are haunted portals to hell, stuffed with fentanyl, or even vessels for ancient demons like Pazuzu from The Exorcist.
As influencers burn their collections and parents panic over “cursed” toys, the question remains: is Labubu just an ugly fad, or is something far darker lurking in your kid’s bedroom?
If you’re wondering if that Labubu on your shelf is eyeing you funny, here’s the deep dive into the rumors shaking up 2025.
Here’s the TL;DR
The Rumors: Accusations of demonic ties, possession by Pazuzu, moving on their own, and bringing bad luck.
Origin of Panic: Mid-2025 TikTok and X videos showing “eerie incidents” — dolls shifting positions, strange accidents.
Fact-Check: Creator Kasing Lung and fact-checkers say it’s baseless; Labubu comes from Nordic folklore, not demonology.
Why It Spreads: Social media hysteria, conspiracy theories, creepy grin, and economic anxiety.
Celebrity Angle: BTS’s Namjoon, Lisa from Blackpink, Rihanna, Kim Kardashian own them — fans urge them to ditch the “curse.”
Bottom Line: Experts say hype; some owners swear their Labubu is alive.
What Sparked the Demonic Rumors?
The Labubu frenzy flipped from fun to frightening around June 2025, when TikTok and X exploded with claims these plush elves weren’t just ugly — they were evil.
Videos showed dolls creeping closer to beds overnight, causing nightmares, or even sparking household accidents. One influencer went viral for burning her entire collection after claiming her Labubu whispered to her in the dark.
By July, rumors escalated — linking Labubu to Pazuzu, an ancient Mesopotamian demon associated with storms and famously possessing Regan in The Exorcist. The doll’s jagged teeth and pointy ears became “evidence” of satanic design, and parents reported their kids acting out after receiving one.
The Pazuzu Connection
Pazuzu is often depicted with a snarling face and claws. Online sleuths argued the resemblance was too close to ignore, accusing creator Kasing Lung of hiding occult inspiration.
Some posts went further — alleging Labubus were “fentanyl-stuffed voodoo” tools shipped from China to corrupt Western youth.
Fact-check:
Snopes debunked any Pazuzu link in July 2025.
Labubu debuted in 2015 in Kasing Lung’s children’s books, inspired by Nordic elves.
Pop Mart, the manufacturer, called the rumors “absurd” and even took legal action against false claims.
Still, the visual parallels fueled millions of views in “hidden symbol” YouTube breakdowns.
Eerie Incidents
Reports piled up through summer 2025: dolls moving, electronics glitching nearby, pets avoiding them.
One viral X thread detailed a family blaming their Labubu for a streak of bad luck — job loss, illness — before “exorcising” it with fire.
When a California store lost $7,000 worth of dolls to theft, conspiracy posts reframed it as “demons escaping containment.”
Skeptics dismiss it as clout chasing. Psychologists cite the social media “feedback loop” that makes every creepy post inspire copycats. Knockoffs emitting strange smells might explain some experiences — but no verified possessions exist.
Fact-Checking the Fear
Kasing Lung addressed the rumors directly in July 2025, calling them “internet nonsense” and reiterating the folklore inspiration. Pop Mart repeated this stance and sued for defamation.
Religious experts and demonologists also dismissed the claims, saying Labubu lacks any elements of ritual or demonic significance.
Analysts compare it to the 1980s Satanic Panic over Dungeons & Dragons — a cultural scapegoat amplified by economic anxiety and an “ugly-cute” design.
Why It Spread So Fast
By August 2025, X searches for “Labubu haunted” jumped 500%, thanks in part to celebrity posts.
When BTS’s Namjoon posted his collection, fans flooded the comments urging him to “get rid of the curse.” Lisa from Blackpink, credited with helping spark the 2024 hype, was retroactively accused of “inviting demons.”
The doll’s scarcity, high resale value, and folklore roots in Asia — where stories of “spirited objects” are more common — combined with Western horror tropes to keep the panic alive.
Celebrities and the “Curse”
Targeted: Lisa (Blackpink), BTS’s Namjoon, Rihanna, Kim Kardashian
Leaning In: Lady Gaga posed with a custom “haunted” Labubu
Silent: Bollywood’s Sharvari and Ananya Panday
Satirical: Bretman Rock joked about burning his
If big-name owners keep theirs without misfortune, the panic may fade — but for now, the myth sells as much as the merch.
Is Labubu Really a Demonic Gateway?
Experts say no.
The rumors reveal more about our online culture than the toy itself — a blend of folklore, fear, and meme-driven hysteria. But with millions still watching the “Labubu curse” trend, this ugly little freak isn’t leaving the spotlight any time soon.
If yours starts grinning wider at night? Maybe double-check that QR code — or join the burn pile.
People Also Ask
Is Labubu based on Pazuzu? No — the resemblance is coincidental.
Are they cursed? No proven cases; most reports are hoaxes or psychological effects.
Why burn them? Viral fear and “safety” theatrics.
How did it start? TikTok and X posts in mid-2025 about possessions and Pazuzu ties.
Safe to buy? Yes — but avoid shady knockoffs.
Sources
Article compiled and edited by Ivy Adams for Pirates & Princesses.