LEGO's own event page doesn't ask for a LEGO Insiders account for this one. Show up Friday between 5 and 7 p.m., build a reindeer and take it home, while supplies last.
LEGO Stores in the U.S. and Canada are giving away a free build-it-yourself LEGO Reindeer on Friday, Nov. 13, from 5 to 7 p.m. You build it at the store, and it goes home with you.
The catch is the clock. LEGO's event page says the offer is good on Nov. 13 during that two-hour window only, and each participating store has "a limited quantity" on a first come, first served basis.
Here's the fine print LEGO posted:
When: Friday, Nov. 13, 5 to 7 p.m.
Where: Participating LEGO Stores in the U.S. and Canada
Ages: LEGO says the build is meant for kids ages 6 and up.
Limit: One reindeer build per guest
Cost: Free. LEGO says the model "cannot be purchased," so Friday is the only way to get one.
Skip: The new LEGO Store at Fritz Farm in Lexington, Kentucky, isn't hosting. It's holding grand opening events instead.
Here's LEGO's own video on building a brick reindeer (a different design from the store model, same holiday spirit):
Do you need LEGO Insiders for the free reindeer?
No, based on what LEGO posted. The reindeer event page doesn't mention LEGO Insiders, registration or an RSVP. Free Stuff Times and Deals Finders, which both listed the event Nov. 9, don't mention a membership requirement either. Deals Finders says no purchase is needed.
The mix-up makes sense, though. Two days later, LEGO Stores host a separate LEGO Insiders Private Shopping Event on Sunday, Nov. 15. That page says, "You must be a LEGO Insider to attend." It's also "recommended for adults."
Insiders who sign up get into the store before it opens to the public, plus "giveaways and an exclusive building activity," LEGO says. Space is limited, and you reserve a spot through LEGO's event page. That one won't happen at the LEGO Store at Garden State in Paramus, New Jersey, or at Fritz Farm.
What does the free LEGO reindeer look like?
LEGO hasn't posted a photo of the model or a piece count on its event page. So the first real look will probably come from fans posting their builds Friday night.
What we do know: it's a make-and-take model, which means a small build you finish at a table in the store. It isn't a boxed set you can buy later.
How do you get the free LEGO reindeer?
Check your store. LEGO says to visit your local store page to find events near you. Not every store has to take part.
Get there early. Each store has a limited stash, and the event starts at 5 p.m. local time.
Bring a builder. The age guideline is 6 and up, and each guest gets one build.
Call ahead if you're driving far. A quick call is the easiest way to confirm your store is participating and still has reindeer.
What other LEGO deals are coming in November?
The free reindeer kicks off a busy few weeks for LEGO fans, including a Disney freebie.
Through Nov. 15: 30720 Ariel and Flounder's Birthday Music Fun is free with $40 or more in LEGO Disney sets, PNP reported Tuesday.
Sunday, Nov. 15: The Insiders Private Shopping Event in LEGO Stores.
Nov. 21 and 22: LEGO Insiders Weekend.
Nov. 27 to 30: Black Friday through Cyber Monday. LEGO's U.S. deals page says, "Offers run from 11/27 to 11/30."
LEGO Insiders is free to join, and members get at least 5% back in points. You'll want that before the big sale weekends anyway.
Has LEGO done free store builds before?
Yes. LEGO Stores have run kids' make-and-take nights for years. Older Hip2Save listings describe a regular mini model build for kids 6 to 14, starting at 5 p.m. at most stores, with about 250 models per store.
Friday's reindeer follows that same playbook: show up, build, leave with a tiny model. Then, two weeks later, LEGO hopes you come back for the $449.99 Godzilla.
Article compiled and written by Kambrea Pratt (editor-in-chief), Derek Gibbs (beat editor) and the Pirates & Princesses newsroom. Pirates & Princesses is part of WebReef Media.
Pirates and Princesses is your destination for Disney news, theme park updates, and the pop culture you love. From Disney cruises and travel tips to Disney fashion, food, collectibles, and movie news, PNP covers it all. Visit us at piratesandprincesses.net for daily coverage. Follow PNP on Facebook and Instagram, and listen to the Pirates & Princesses podcast on Apple Podcasts and YouTube.
Hat Tips:
LEGO.com (Nov. 10, 2026), reindeer make-and-take date, time, age guideline, limits and the Fritz Farm exception
LEGO.com (Nov. 10, 2026), the Nov. 15 Insiders Private Shopping Event and Black Friday dates
Free Stuff Times (Nov. 9, 2026), early event listing
Deals Finders (Nov. 9, 2026), event listing and the no-purchase detail
Hip2Save (undated), past LEGO Store mini model build details
AI Disclosure: All articles are assigned, edited and reviewed by an experienced human editor before posting. Like most modern newsrooms, WebReef Media uses a variety of AI tools to help with accuracy and efficiency. Ways AI may be used in article creation include research, grammar, fact-checking and ideation, as well as occasional AI generated or enhanced thumbnails or graphics. No articles are generated or posted without human oversight or involvement.