M&M’s new Marvel packs dress the candies as Deadpool, Wolverine, She-Hulk and more ahead of Avengers: Doomsday. Walmart gets an exclusive Doctor Doom pack, and a sweepstakes starts Oct. 15.
The M&M’s have joined the Marvel Universe, at least on the bag.
Mars and The Walt Disney Company announced a lineup of M&M’s x Marvel packs on Oct. 8, timed to “Avengers: Doomsday,” which hits theaters Dec. 18. The candy characters, which Mars calls the Spokescandies, are dressed up as Marvel heroes and antiheroes.
The packs start showing up in stores this month.
Which Marvel characters are on the M&M’s packs?
There are seven main packs, according to Mars:
Yellow as Wolverine
Red as Deadpool
Blue as Daredevil
Purple as Elektra
Green as She-Hulk
Brown as Yelena
Orange as Red Guardian
There’s also an eighth pack you can only get at Walmart. It puts Yellow in a Doctor Doom costume, which makes sense since Doom is the big villain in “Avengers: Doomsday.”
What M&M’s flavors are in the Marvel packs?
The packs come in four varieties: Milk Chocolate, Minis, Peanut and Peanut Butter. You’ll find them in Sharing Size, Share Size and Single Size bags.
The candy inside is the regular stuff, so there’s no new Marvel flavor this time. The fun is all in the packaging.
How do you enter the M&M’s Marvel sweepstakes?
Starting Oct. 15, scan the QR code on any limited-edition M&M’s x Marvel pack, or go to mms.com/en-us/Marvel, Mars said.
The prizes include a trip on Disney Cruise Line. Mars hasn’t shared many details about the cruise prize yet, so check the official rules before you enter.
What is the M&M’s x Marvel comic book?
It’s a custom crossover comic starring the M&M’s characters, and it’s going to be hard to get. Mars says only 10,000 physical copies will be printed.
Fans can pick one up at select events leading up to the “Avengers: Doomsday” release, Mars said. The company hasn’t named the events yet.
“From limited-edition character mash-up packs in the candy aisle to exclusive comic books and sweepstakes, we’re giving fans across the country thrilling new ways to assemble, connect and celebrate the fandoms they love,” said Maria Urista, Mars’ vice president of chocolate marketing.
When does Avengers: Doomsday come out?
Dec. 18, 2026. It’s the next big Avengers movie from Marvel Studios, with Doctor Doom as the villain.
Plenty of brands are jumping in early. Dunkin’ already has its own Avengers: Doomsday menu and merch, and Ferrero has a Marvel candy lineup of its own.
Are M&M’s and Disney connected anywhere else?
Yes. M&M’s and Disney have teamed up for years, including M&M’s experiences at Disney’s theme parks and resorts, according to the announcement.
Fans also got an early look at the Marvel packs at D23 in August, with a preview of the mash-up packs and comic book cover art, Mars said.
If you’re collecting all eight, start with Walmart for Doctor Doom. The other seven are headed to stores nationwide.
Who are Yelena, Red Guardian and Elektra?
Some of the picks are deeper cuts than Wolverine and Deadpool.
Yelena Belova and Red Guardian come from Marvel’s Russian spy corner. Florence Pugh and David Harbour played them in “Black Widow” and “Thunderbolts*.”
Elektra is a deadly assassin tied to Daredevil, and She-Hulk is Jennifer Walters, Bruce Banner’s cousin, who got her own Disney+ series in 2022. So the M&M’s lineup is a mix of big names and characters only longtime fans might know.
Article compiled with the help of the Pirates & Princesses newsroom.
Pirates and Princesses is your destination for Disney news, theme park updates, and the pop culture you love. From Disney cruises and travel tips to Disney fashion, food, collectibles, and movie news, PNP covers it all. Visit us at piratesandprincesses.net for daily coverage. Follow PNP on Facebook and Instagram, and listen to the Pirates & Princesses podcast on Apple Podcasts and YouTube.
Hat Tips:
Mars and The Walt Disney Company via PR Newswire, Oct. 8, 2026: packs, varieties, sweepstakes, comic book and quotes
Sporked, Oct. 9, 2026: M&M’s x Marvel collaboration details
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