Meow Wolf's first Rose Parade float is officially named "Meow Wolf Meow Wolf Meow Wolf: A Float by Meow Wolf." It uses more than 210,000 flowers and other natural materials, and it rolls down Colorado Boulevard on Jan. 1, 2027.
The Rose Parade is getting weird this year, and we mean that as a compliment.
Meow Wolf, the company behind immersive art exhibits like Omega Mart in Las Vegas, is entering its first float in the 138th Rose Parade on Friday, Jan. 1, 2027, NBC Los Angeles reported Tuesday.
The float's official name is "Meow Wolf Meow Wolf Meow Wolf: A Float by Meow Wolf." Somebody at Meow Wolf really wanted to make sure the TV announcers got it right.
It's covered in more than 210,000 flowers and other natural materials, including something called "Rose Beef," which NBC Los Angeles described as "nature's beefiest flower." Some of the flowers have eyeballs in their petals.
What does the Meow Wolf Rose Parade float look like?
Picture a Meow Wolf exhibit on wheels. NBC Los Angeles described it as kaleidoscopically colorful, with critters, imps and surreal beings romping across the deck.
The float also carries Meow Wolf's famous refrigerator, which works as a portal to strange worlds. If you've been to House of Eternal Return in Santa Fe, you know the fridge. If you haven't, yes, you walk into it.
Meow Wolf built the float with float builder Artistic Entertainment Services. Sofie Cruse, the float's creative director, said it "started with a really big dream." Meow Wolf hasn't said who will ride on it.
Why is Meow Wolf in the Rose Parade?
It's a coming-out party for Los Angeles. Meow Wolf's first LA exhibit is set to open in early 2027, shortly after the parade, NBC Los Angeles reported.
CEO Matthew Henick pitched the float as a way to reach people who can't get to an exhibit yet. "Most of the country doesn't have one nearby yet," he said. A float seen by a national TV audience on New Year's morning is a pretty efficient fix.
When is the 2027 Rose Parade and where can you watch it?
The 138th Rose Parade presented by Honda steps off at 8 a.m. Pacific (11 a.m. Eastern) on Friday, Jan. 1, 2027. This year's theme is "Welcome," the Pasadena Tournament of Roses announced in January. The route runs 5.5 miles through Pasadena.
Visit Pasadena lists these TV and streaming options:
TV: ABC, NBC, CNN, Fox, KTLA, Great American Family, Telemundo and Univision.
Streaming: Pluto TV, Samsung TV Plus, Fubo, GFam+ and others.
In person: Grandstand seats run $82 to $133 through Sharp Seating, the official ticket office.
Can't make it on New Year's Day? Floatfest: A Rose Parade Festival runs Jan. 1 to 3, 2027, and is your best shot at seeing the eyeball flowers up close. Check the Tournament of Roses site for times and tickets.
Where is Meow Wolf Los Angeles?
At 6081 Center Drive in the HHLA center in West LA, near Culver City, according to Meow Wolf's website. The company is taking over a vacant movie theater complex, and the exhibit leans into those movie roots.
Meow Wolf's page still says "late 2026/early 2027" for the opening. Tickets aren't on sale yet, but you can sign up for the mailing list. Featured artists include the LA collective Everything Is Terrible!, known for art made from found VHS tapes, and installation artist Gabriela Ruiz.
Where else is Meow Wolf?
Meow Wolf started in Santa Fe and now has five permanent exhibits:
House of Eternal Return: Santa Fe, N.M.
Omega Mart: Las Vegas
Convergence Station: Denver
The Real Unreal: Grapevine, Texas
Radio Tave: Houston
Los Angeles is next, followed by New York City, which Meow Wolf announced in March 2025. So if your family can't get to a float, the float may eventually get to you. Sort of.
Article compiled and written by Kambrea Pratt (editor-in-chief), Derek Gibbs (beat editor) and the Pirates & Princesses newsroom. Pirates & Princesses is part of WebReef Media.
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Hat Tips:
NBC Los Angeles (Nov. 10, 2026), the float's name, design, flower count, builder and quotes from Matthew Henick and Sofie Cruse
NBC Los Angeles (Nov. 3, 2026), Meow Wolf Los Angeles opening timing and location
Visit Pasadena (Nov. 2026), parade time, route, TV and streaming partners, grandstand prices and Floatfest dates
Spectrum News (Jan. 16, 2026), the 2027 "Welcome" theme
Meow Wolf (Nov. 2026), Los Angeles address, artists and current locations
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