Michaels is partnering with Hallmark on the new holiday movie Holiday Unplugged, with in-store craft events starting Nov. 1 and an exclusive Hallmark holiday collection at Michaels.
Michaels is getting the Hallmark Christmas movie treatment.
The craft store chain is teaming up with Hallmark for the first time on a holiday movie, Holiday Unplugged, Michaels announced Tuesday, Oct. 20. The partnership also brings Hallmark-inspired craft events and an exclusive collection to Michaels stores.
The in-store events kick off Sunday, Nov. 1.
What is Hallmark’s Holiday Unplugged about?
A family going screen-free for Christmas. The movie stars Nikki DeLoach as an art teacher and widow who starts a screen-free Christmas after treasured videos of her late husband go missing, according to TVLine.
Juan Pablo Di Pace co-stars as a former colleague and new dating-app match who helps her track down the videos.
When does Holiday Unplugged premiere?
Saturday, Nov. 7, at 8 p.m. on Hallmark Channel. It streams the next day on Hallmark+, according to Michaels.
The movie marks Michaels’ first time partnering with Hallmark on an original holiday film. It’s part of Hallmark’s Countdown to Christmas lineup.
What Hallmark craft events are at Michaels?
Hands-on holiday projects on weekends in November and December. Here’s the schedule, according to Michaels:
Nov. 1: Hand-stitched holiday card, 1-3 p.m.
Nov. 7: Michaels x Hallmark Holiday Workshop with paper ornaments (10 a.m.-noon) and paint-scraped cards (1-3 p.m.)
Nov. 8: Holiday ornament, 1-3 p.m.
Nov. 14: Kids Club air-dry clay figurines, 10 a.m.-noon
Nov. 15: Cookie cutter clay ornaments, 1-3 p.m.
Dec. 6: Hand-knit yarn muff, 1-3 p.m.
Dec. 12: Kids Club painted wood ornaments, 10 a.m.-noon
Dec. 13: Holiday junk journal, 1-3 p.m.
Dec. 19: Kids Club cookie decorating, 10 a.m.-noon
Michaels hasn’t said whether the events are free or require supplies, so check with your local store before you go.
Where can you meet Hallmark artists at Michaels?
At two stores on Nov. 7. Hallmark artists will appear at Michaels in Lenexa, Kansas, and in New York City on Avenue of the Americas during the Holiday Workshop.
The workshop’s paper ornament project is inspired by Hallmark’s archives. Hallmark is based in Kansas City, Missouri, just a short drive from the Lenexa store.
What Hallmark products are sold at Michaels?
A curated holiday collection sold only at Michaels stores and online. It includes festive baking and entertaining pieces, seasonal decor and plush, according to Michaels.
Michaels hasn’t shared individual products or prices yet. More details are at Michaels.com/lp/hallmark.
Why are Michaels and Hallmark focusing on screen-free fun?
Parents are asking for it. Eight in 10 parents, or 80 percent, want screen-free, hands-on holiday activities, according to new research from Michaels and Morning Consult.
Heather Bennett, president and chief customer officer at Michaels, said “creativity has the power to make those moments even more personal.”
Chris Ward of Hallmark Media said the holidays are about “being present and creating meaningful moments with the people we love.”
Can you take Michaels Hallmark classes online?
Yes. Michaels is offering on-demand Hallmark content at Michaels.com/classes, including a calligraphy class and other holiday projects.
That’s a good option if you can’t make it to a store event, or want to craft at home after watching the movie.
How many Michaels stores are there?
More than 1,300, in 49 states and Canada. Michaels was founded in 1973 and is based in Irving, Texas.
Check with your local store for event details, since activities can vary by location.
Article compiled with the help of the Pirates & Princesses newsroom.
Pirates and Princesses is your destination for Disney news, theme park updates, and the pop culture you love. From Disney cruises and travel tips to Disney fashion, food, collectibles, and movie news, PNP covers it all. Visit us at piratesandprincesses.net for daily coverage. Follow PNP on Facebook and Instagram, and listen to the Pirates & Princesses podcast on Apple Podcasts and YouTube.
Hat Tips:
Michaels via PR Newswire (Oct. 20, 2026), the partnership, event schedule, artist appearances, exclusive collection, survey and quotes
TVLine (2026), the Holiday Unplugged plot, cast and premiere time
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