Netflix to Expand Animated Hit ‘K-Pop Demon Hunters’ into Franchise
Netflix's animated film "K-Pop Demon Hunters" is set to grow into a larger animated franchise, potentially including live-action adaptations, following its tremendous popularity this summer.
Netflix is comparing “K-Pop Demon Hunters” to Disney’s “Frozen” franchise.
According to recent reporting from The Wrap and corroborated by industry sources, Netflix is actively considering expanding "K-Pop Demon Hunters" into a trilogy. The platform is also exploring options for animated shorts, live-action projects, and additional media to maintain fan engagement while future films are developed, although these plans are still preliminary and subject to change.
Record-Breaking Viewership
Netflix confirmed that "K-Pop Demon Hunters" has become its most-viewed original animated movie ever. This achievement is notable given Netflix's evolving approach to measuring success. It did so well before the new 91-day window given to animation and family content.
“Are you ready for the take-down?”
Remarkably, "K-Pop Demon Hunters" has gained momentum rather than declining over time.
In its sixth week the film hit 26.3 million views, which was 500k more than week five, and 2.1 million more than week four.
Unexpected Success
Interestingly, Netflix's internal forecasts initially pegged "K-Pop Demon Hunters" as a niche film targeting teen audiences. They gave it limited marketing and minimal promotional backing, yet the film found surprising viral success. Social media platforms, especially TikTok and Instagram, became significant factors in boosting its popularity, starting with teenage girls and quickly broadening across various demographics, including young adults and younger children.
Reports indicate exceptional viewer engagement with "K-Pop Demon Hunters," surpassing platform benchmarks for rewatch rates. Unlike franchise-backed films, this original property thrived without prior brand recognition or theatrical releases, highlighting its organic appeal and strong fan support.
Possible Good News for Animation
All of this is good news for animation as streamers and studios have been cutting back on the medium. However, this one was likely successful due to the rising popularity of K-Pop music and K-Drama shows on similar platforms.
If something is good the audience will find it.
“K-Pop Demon Hunters” is good.