Ocean Spray and PopUp Bagels brought back last year's cranberry butter with orange and cinnamon, and the first 37 guests on launch day got tiny bagel-sized cranberry waders.
Cranberry sauce has a new job before Thanksgiving dinner: bagel topping.
Ocean Spray and PopUp Bagels launched a limited-edition Cranberry Orange Butter on Thursday, Nov. 12, at all PopUp Bagels locations nationwide. It's available through Thursday, Nov. 26, which is Thanksgiving Day, Ocean Spray announced in a press release.
It's the second year for the team-up. Last year's Cranberry Butter got enough fan requests to earn a sequel, this time with an orange twist.
And yes, the cranberry company also made pants for your bagel. More on that below.
What is PopUp Bagels' Cranberry Orange Butter?
A sweet-tart butter made with Ocean Spray sweetened dried cranberries, bright orange notes and a hint of cinnamon, according to the release. PopUp Bagels created it, and it's served with the chain's hot, fresh-baked bagels.
"This one tastes like Thanksgiving morning," PopUp Bagels founder Adam Goldberg said in the release.
Goldberg said people "were still asking us about our cranberry butter" long after it left the menu last year. Cranberry, orange and cinnamon are Thanksgiving table flavors, he added, "but who says you have to wait until dinner?"
PopUp Bagels doesn't post prices on its website. Check the app or order.popupbagels.com for your location's price.
What are Ocean Spray Bagel Waders?
They're tiny, bagel-sized versions of the chest waders Ocean Spray's farmers wear in flooded bogs during cranberry harvest. Basically, overalls for a bagel.
The first 37 guests at PopUp Bagels locations on Nov. 12 got a pair free, while supplies lasted. Ocean Spray says they work as a keychain, bag charm or holiday ornament. They aren't for sale, so if you missed launch day, you'll have to find a fan willing to trade.
Ocean Spray's Eliza Sadler said the waders bring "a little bog-inspired fun" to the launch.
Where are PopUp Bagels locations?
PopUp Bagels has 56 locations in 20 states plus Washington, D.C., according to its location directory. New York has the most, with 14.
Florida has 8 shops, including one in Winter Park, just outside Orlando. The others are in Tampa (two), Jacksonville, Rockledge, Aventura, Delray Beach and West Palm Beach.
California has four, in Los Angeles, Studio City, Oceanside and La Jolla. None are in Orange County, so Disneyland trips will have to skip this one.
How do you order PopUp Bagels?
You can walk in, pre-order online at order.popupbagels.com or use the PopUp Bagels app.
Bags: Bagels come by the bag, from 3 bagels with one schmear up to 30 bagels with five schmears.
Pre-orders: Dozen only, available at all locations until they sell out.
How to eat them: PopUp serves bagels hot and whole, no slicing, and calls its method "grip, rip and dip." Tear off a piece and dunk it in the butter.
Is there anything else in the Ocean Spray collab?
Only in New York City. From Nov. 12 to 26, Fairfax, at 234 W. 4th St., is serving two limited-time sandwiches on PopUp bagels with Ocean Spray Cranberry Sauce:
Duck Confit Turkey PopUp Bagel Sandwich
Homemade Sausage PopUp Bagel Sandwich
That's notable, because PopUp's own shops don't make sandwiches at all.
What other flavors has PopUp Bagels done with brands?
Limited collabs are PopUp's thing. Earlier this year, the chain launched a Hot Pickle Butter with Grillo's Pickles (announced May 28) and a Hot Sauce Schmear with TRUFF that ran June 4 to 17, according to those brands' press releases.
Cranberry Orange Butter is on the menu for two weeks, and the waders were a one-day deal. If you want a Thanksgiving morning warmup, the window closes on Thanksgiving itself.
Article compiled and written by Kambrea Pratt (editor-in-chief), Derek Gibbs (beat editor) and the Pirates & Princesses newsroom. Pirates & Princesses is part of WebReef Media.
Pirates and Princesses is your destination for Disney news, theme park updates, and the pop culture you love. From Disney cruises and travel tips to Disney fashion, food, collectibles, and movie news, PNP covers it all. Visit us at piratesandprincesses.net for daily coverage. Follow PNP on Facebook and Instagram, and listen to the Pirates & Princesses podcast on Apple Podcasts and YouTube.
Hat Tips:
Ocean Spray (PR Newswire) (Nov. 11, 2026), the Cranberry Orange Butter, dates, Bagel Waders giveaway, Fairfax sandwiches and quotes from Adam Goldberg and Eliza Sadler
PopUp Bagels (Nov. 12, 2026), location directory, ordering and bag sizes
Grillo's Pickles (PR Newswire) (May 28, 2026), the Hot Pickle Butter collab
TRUFF (PR Newswire) (June 4, 2026), the Hot Sauce Schmear collab
AI Disclosure: All articles are assigned, edited and reviewed by an experienced human editor before posting. Like most modern newsrooms, WebReef Media uses a variety of AI tools to help with accuracy and efficiency. Ways AI may be used in article creation include research, grammar, fact-checking and ideation, as well as occasional AI generated or enhanced thumbnails or graphics. No articles are generated or posted without human oversight or involvement.