Taco Bell is selling the go-to orders of Kevin Hart, Paris Hilton and Doja Cat for $4, one week at a time. On each launch day, the first 10,000 Rewards members to claim it in the app pay $1, starting at 5 p.m. ET Tuesday.
Taco Bell wants you to order like a celebrity for the rest of October.
The chain is selling the “usual” orders of Kevin Hart, Paris Hilton and Doja Cat for $4 each, it announced Tuesday, Oct. 13. And on the first day of each one, 10,000 Taco Bell Rewards members can grab it for $1.
Hart goes first. His $1 drop opens at 2 p.m. PT Tuesday, which is 5 p.m. ET.
What’s in Kevin Hart’s Taco Bell order?
Nothing fancy. Hart’s usual is a Beef Burrito Supreme, a Crunchy Taco and a medium fountain drink.
It’s $4 nationwide from Oct. 13 to 19 at participating locations. The drink can’t be a Freeze or another specialty drink, according to the fine print.
Taco Bell says his order “keeps it classic.” Two longtime staples and a fountain drink.
How do you get Kevin Hart’s Taco Bell order for $1?
You have to be quick. Here’s how it works, according to Taco Bell’s terms:
Open the Taco Bell app and go to the Tuesday Drops page.
Tap “Claim Reward” once it opens at 2 p.m. PT (5 p.m. ET) on Oct. 13.
Only the first 10,000 verified Rewards members get one.
The reward lands in the app’s Rewards tab in about 10 minutes.
Add all three items to your cart and use it by 11:59 p.m. PT that night.
It’s one per person, plus tax, and app-only. Delivery and other fees may apply if you get it delivered.
Ten thousand won’t go far.
Taco Bell has roughly 7,800 U.S. restaurants, based on numbers in Yum Brands’ latest annual report. That’s only about 1.3 of the $1 meals per restaurant, by our math.
When are Paris Hilton’s and Doja Cat’s Taco Bell orders?
Each one gets a week, and a new bundle replaces the old one every Tuesday:
Paris Hilton’s Usual (Oct. 20 to 26): a Diablo Ranch Crispy Chicken Crunchwrap Slider made with Hidden Valley Ranch, a Crunchy Taco and a medium fountain drink. The $1 drop is Oct. 20.
Doja Cat’s Usual (Oct. 27 to Nov. 2): a Mexican Pizza and a Spicy Potato Soft Taco. No drink with this one. The $1 drop is Oct. 27.
Each is $4 during its week. Delivery prices can run higher, and Taco Bell says participation varies by location.
Why did Taco Bell pick these three celebrities?
All three have history with the brand.
Doja Cat is the big one. Taco Bell pulled the Mexican Pizza in 2020, and fans pushed hard to get it back, including a Change.org petition with more than 200,000 signatures.
Doja was one of the loudest voices. Taco Bell called her “the voice of the Taco Bell people” in April 2022, when it announced the pizza would return May 19.
She also appeared in Taco Bell’s Live Mas Live menu reveal, which premiered on Peacock in March.
Paris Hilton helped bring back the Volcano Menu in June 2023. She even got her own advice hotline out of that one.
Kevin Hart is newer to the family. He’s hosting Taco Bell’s first Live Mas Open, a nine-hole celebrity golf tournament on Nov. 2 at The Ranch at Laguna Beach in California. It streams in November.
“I love golf, I love Taco Bell,” Hart said when the tournament was announced in September.
What did Taco Bell do before the celebrity orders?
It partnered with Duolingo. The two celebrated National Taco Day on Oct. 6 with Duo Habanero Sauce, free with a Doritos Locos Tacos order, and a weeklong $4 “Duo’s Usual” bundle that ran through Oct. 12, as we reported Oct. 7.
The celebrity orders pick up from there and keep going until Nov. 2.
What else is new at Taco Bell in October?
A sweet one is coming this week:
Milk Bar Birthday Cake Empanada: nationwide Thursday, Oct. 15, for $3.49. It’s Taco Bell’s third team-up with Milk Bar, after 2022’s Strawberry Bell Truffles, made with bits of taco shell, and 2025’s Birthday Cake Churros.
Birthday reward swap: From Oct. 15 to 28, Rewards members can pick the empanada or a Mountain Dew Baja Blast Freeze as their birthday reward.
Crispy Chicken Crunchwrap Sliders: back since September with Hidden Valley Diablo Ranch sauce. That’s the base of Paris Hilton’s order.
Is $4 a good deal for Kevin Hart’s order?
Probably, but check your own Taco Bell first. Prices vary by location, and Taco Bell hasn’t listed what the three items cost separately.
For reference, the Luxe Value Menu, which launched in January, has 10 items at $3 or less. If a Burrito Supreme, a Crunchy Taco and a medium drink cost more than $4 where you live, the bundle wins.
And at $1, it’s no contest.
How big is Taco Bell?
Big, and still growing. Taco Bell had 9,046 restaurants as of June 30, according to parent company Yum Brands, which also owns KFC.
Taco Bell’s U.S. same-store sales rose 7% in the second quarter.
Sean Tresvant has run Taco Bell since 2024. Yum also agreed in June to sell Pizza Hut, so Taco Bell will make up a bigger share of Yum once that sale closes.
If you miss Tuesday’s drop, Hart’s bundle is still $4 through Oct. 19. Paris Hilton’s turn starts the next day.
Article compiled and written by Kambrea Pratt (editor-in-chief), Derek Gibbs (beat editor) and the Pirates & Princesses newsroom. Pirates & Princesses is part of WebReef Media.
Pirates and Princesses is your destination for Disney news, theme park updates, and the pop culture you love. From Disney cruises and travel tips to Disney fashion, food, collectibles, and movie news, PNP covers it all. Visit us at piratesandprincesses.net for daily coverage. Follow PNP on Facebook and Instagram, and listen to the Pirates & Princesses podcast on Apple Podcasts and YouTube.
Hat Tips:
Taco Bell, Oct. 13, 2026: Kevin Hart, Paris Hilton and Doja Cat headline Taco Bell’s National Taco Month celebration (offer terms)
Nation’s Restaurant News, Oct. 13, 2026: Taco Bell puts celebrity orders on the menu
Taco Bell, Sept. 10, 2026: inaugural Live Mas Open golf tournament
Taco Bell, Oct. 8, 2026: Milk Bar Birthday Cake Empanada; Sept. 10, 2026: Gordita Crunch Duos and Crispy Chicken Crunchwrap Sliders
Taco Bell, March 10, 2026: Live Mas Live reveal; Jan. 13, 2026: Luxe Value Menu
Taco Bell, April 18, 2022: Mexican Pizza return; June 26, 2023: Volcano Menu return with Paris Hilton
Yum Brands, Feb. 20, 2026: 2025 annual report (SEC filing); July 30, 2026: second-quarter results
Pirates & Princesses, Oct. 7, 2026: Taco Bell’s $4 Duo’s Usual deal
Our math: $1 rewards per U.S. restaurant
AI Disclosure: All articles are assigned, edited and reviewed by an experienced human editor before posting. Like most modern newsrooms, WebReef Media uses a variety of AI tools to help with accuracy and efficiency. Ways AI may be used in article creation include research, grammar, fact-checking and ideation, as well as occasional AI generated or enhanced thumbnails or graphics. No articles are generated or posted without human oversight or involvement.