7-Eleven Japan's Tamagotchi fair starts Friday with a store-exclusive Original Tamagotchi for 3,080 yen, about $20, plus Mametchi crepes and Tamagotchi meat buns. A zodiac prize lottery follows Nov. 21.
Tamagotchi turns 30 this month, and Japan's 7-Eleven stores are throwing the party.
Seven-Eleven Japan announced a nationwide Tamagotchi fair on Tuesday, Nov. 10. It starts Friday, Nov. 13, and rolls out store by store ahead of the toy's 30th birthday on Nov. 23, the company said in a press release.
The big get is a store exclusive, the Original Tamagotchi Gourmet Star. It sells for 3,080 yen with tax, or about $20, and it's covered in 30th anniversary artwork. Quantities are limited, Essential Japan reported.
A 7-Eleven spokesperson said the company wants people who raised a Tamagotchi as kids to feel nostalgic meeting it again. Feeding it is still your job.
What Tamagotchi food is at 7-Eleven Japan?
Six collab foods started hitting shelves Tuesday. Prices below are before Japan's 8% tax, per 7-Eleven:
Mametchi's Custard and Milk Cream Crepe: 198 yen (about $1.25), from Nov. 10
Meowtchi's Strawberry Sauce and Milk Dorayaki: 220 yen, from Nov. 10
Tamagotchi Cheese Meat Bun: 184 yen, from Nov. 10, with four random Tamagotchi designs
Mimitchi's Veggie Sticks with apple-carrot mayo: 398 yen, from Nov. 11
Everyone Gather! Egg Salad Roll: 138 yen, from Nov. 12 (not in Okinawa)
Oyajitchi's Festival Stall Oden: 398 yen, from Nov. 12
Three stores in Tokyo, Hokkaido and Osaka also get full Tamagotchi decorations starting Nov. 13 and 14.
What free Tamagotchi gifts does 7-Eleven have?
Buy the right snacks and you get a freebie while supplies last. Each store only has a handful, so early birds win:
Slider pouch: buy 3 packs of gum, from Nov. 12 (first 20 per store)
Clear card: buy 2 ice creams, from Nov. 12 (first 15)
Gotchi card: buy 2 bottled drinks, from Nov. 17 (first 48)
Sticker: buy 2 snacks, from Nov. 19 (first 24)
There's also a sticker book refill set for 638 yen and eight printable postcards for 200 yen each, sold Nov. 23 to Dec. 31 at in-store copy machines.
A LINE app campaign runs Nov. 13 to Dec. 2. Shoppers collect 50 digital stickers to build a custom wallpaper, and the stickers double as lottery entries for 300 sets of matching pajamas and 3,000 free-food coupons.
On Saturday, Nov. 21, 7-Eleven will post a shop code on X that unlocks a character called Nanachiki in Tamagotchi Paradise, per the release.
What is the Tamagotchi zodiac lottery?
It's a Bandai Ichiban Kuji, a Japanese prize lottery where every ticket wins something. This one is called "Tamagotchi: Discovered in the Night Sky!? The 12 Zodiac Signs and Tamagotchi," and it starts Saturday, Nov. 21, at 781 yen (about $5) per draw, Bandai's Ichiban Kuji site says.
These are the 12 star signs, like Aries and Leo, not the Chinese zodiac animals. Prizes include:
A Prize: a cushion that unfolds into a 90 cm (about 35-inch) blanket with all 12 signs
B Prize: a stargazing Mametchi standing mirror
C Prize: a Marutchi ceramic bowl ringed with zodiac art
D Prize: plush charms of Mametchi, Kuchipatchi or Mimitchi
F and G Prizes: zodiac metal charms and rubber charms, 12 designs each
Last One Prize: a 30 cm (about 12-inch) Mametchi plush for whoever draws the final ticket at a store
It's sold at 7-Eleven, Ito-Yokado, Youme Town and Tamagotchi shops in Japan, with no online sales. A Double Chance contest runs through February 2027 and gives away 3,000 zodiac fortune-telling machines.
Can you get these Tamagotchi items in the US?
Not officially. Bandai and 7-Eleven have only announced the fair and the lottery for stores in Japan. The 7-Eleven Gourmet Star device is a store exclusive there.
U.S. fans do get a party of their own. The free Tamagotchi Times Square Spectacular takes over New York on Sunday, Nov. 22, Tamagotchi's official site says.
A pop-up in Duffy Square runs 9 a.m. to 7:30 p.m. ET, with Mametchi and Mimitchi meet-and-greets, a giant birthday cake display and a chance to try Tamagotchi Paradise. An on-screen Times Square show follows from 7 to 7:30 p.m. Bandai says entry tickets may be used to manage crowds.
Tamagotchi first went on sale in Japan in November 1996. Thirty years later, it's still asking to be fed.
Article compiled and written by Kambrea Pratt (editor-in-chief), Derek Gibbs (beat editor) and the Pirates & Princesses newsroom. Pirates & Princesses is part of WebReef Media.
Pirates and Princesses is your destination for Disney news, theme park updates, and the pop culture you love. From Disney cruises and travel tips to Disney fashion, food, collectibles, and movie news, PNP covers it all. Visit us at piratesandprincesses.net for daily coverage. Follow PNP on Facebook and Instagram, and listen to the Pirates & Princesses podcast on Apple Podcasts and YouTube.
Hat Tips:
Seven-Eleven Japan (Nov. 10, 2026), fair dates, the Gourmet Star device, food, freebies, LINE campaign, decorated stores and spokesperson comment
Essential Japan (Nov. 10, 2026), the tip, dollar conversions and the 7-Eleven and zodiac lottery details
Bandai Ichiban Kuji (Nov. 2026), the zodiac lottery title, price, prizes, stores and Double Chance contest
Tamagotchi official site (Oct. 9, 2026), the Tamagotchi Times Square Spectacular
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