7-Eleven Japan's Tamagotchi fair starts Friday with a store-exclusive Original Tamagotchi for 3,080 yen, about $20, plus Mametchi crepes and Tamagotchi meat buns.
Tamagotchi turns 30 this month, and Japan's 7-Eleven stores are throwing the party.
Seven-Eleven Japan announced a nationwide Tamagotchi fair on Tuesday, Nov. 10. It starts Friday, Nov. 13, and rolls out store by store ahead of the toy's 30th birthday on Nov. 23, the company said in a press release.
The big get is a store exclusive, the Original Tamagotchi Gourmet Star. It sells for 3,080 yen with tax, or about $20, and it's covered in 30th anniversary artwork. Quantities are limited, Essential Japan reported.
A 7-Eleven spokesperson said the company wants people who raised a Tamagotchi as kids to feel nostalgic meeting it again. Feeding it is still your job.
What Tamagotchi food is at 7-Eleven Japan?
Six collab foods started hitting shelves Tuesday. Prices below are before Japan's 8% tax, per 7-Eleven:
Mametchi's Custard and Milk Cream Crepe: 198 yen (about $1.25), from Nov. 10
Meowtchi's Strawberry Sauce and Milk Dorayaki: 220 yen, from Nov. 10
Tamagotchi Cheese Meat Bun: 184 yen, from Nov. 10, with four random Tamagotchi designs
Mimitchi's Veggie Sticks with apple-carrot mayo: 398 yen, from Nov. 11
Everyone Gather! Egg Salad Roll: 138 yen, from Nov. 12 (not in Okinawa)
Oyajitchi's Festival Stall Oden: 398 yen, from Nov. 12
Three stores in Tokyo, Hokkaido and Osaka also get full Tamagotchi decorations starting Nov. 13 and 14.
What free Tamagotchi gifts does 7-Eleven have?
Buy the right snacks and you get a freebie while supplies last. Each store only has a handful, so early birds win:
Slider pouch: buy 3 packs of gum, from Nov. 12 (first 20 per store)
Clear card: buy 2 ice creams, from Nov. 12 (first 15)
Gotchi card: buy 2 bottled drinks, from Nov. 17 (first 48)
Sticker: buy 2 snacks, from Nov. 19 (first 24)
There's also a sticker book refill set for 638 yen and eight printable postcards for 200 yen each, sold Nov. 23 to Dec. 31 at in-store copy machines.
A LINE app campaign runs Nov. 13 to Dec. 2. Shoppers collect 50 digital stickers to build a custom wallpaper.
On Saturday, Nov. 21, 7-Eleven will post a shop code on X that unlocks a character called Nanachiki in Tamagotchi Paradise, per the release.
Can you get these Tamagotchi items in the US?
Not officially. Bandai and 7-Eleven have only announced the fair for stores in Japan. The 7-Eleven Gourmet Star device is a store exclusive there.
U.S. fans do get a party of their own. The free Tamagotchi Times Square Spectacular takes over New York on Sunday, Nov. 22, Tamagotchi's official site says.
A pop-up in Duffy Square runs 9 a.m. to 7:30 p.m. ET, with Mametchi and Mimitchi meet-and-greets, a giant birthday cake display and a chance to try Tamagotchi Paradise. An on-screen Times Square show follows from 7 to 7:30 p.m. Bandai says entry tickets may be used to manage crowds.
Tamagotchi first went on sale in Japan in November 1996. Thirty years later, it's still asking to be fed.
Article compiled and written by Kambrea Pratt (editor-in-chief), Derek Gibbs (beat editor) and the Pirates & Princesses newsroom. Pirates & Princesses is part of WebReef Media.
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Hat Tips:
Seven-Eleven Japan (Nov. 10, 2026), fair dates, the Gourmet Star device, food, freebies, LINE campaign, decorated stores and spokesperson comment
Essential Japan (Nov. 10, 2026), the tip, dollar conversions and the 7-Eleven details
Tamagotchi official site (Oct. 9, 2026), the Tamagotchi Times Square Spectacular
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