The Walt Disney Company Store runs on a virtual queue Friday
Friday access is by boarding group only, with standby opening after they clear. Saturday and Sunday are standby from the start, and both stores are cashless.
Friday is the day you need a boarding group.
The Walt Disney Company Store at D23 operates on a virtual queue on Friday, August 14, with a standby option opening only after every boarding group has been redeemed. Saturday and Sunday run standby all day.
The store is back for a second year, this time in two locations inside the Anaheim Convention Center.
What’s inside the Walt Disney Company Store
The official D23 2026 collection, with collaborations from RSVLTS, Spirit Jersey, Nike, and Loungefly.
Alongside that, a collection developed with the Walt Disney Archives built around Suite 3H, Walt Disney’s office in Burbank. Two more collections cover Disney animated Epic Rivals and Walt Disney Studios landmarks.
And a HARVEYS collection made from decommissioned Soarin’ Over California seatbelts, which is the piece most collectors have circled.
How the Pin Store works differently
Separate location, separate rules.
The Walt Disney Company Pin Store runs on a virtual queue throughout the entire event, not just Friday, with standby opening after boarding groups clear.
It carries limited edition pins, mystery boxes, and framed sets, with a new pin catalogue launching each day across Friday, Saturday, and Sunday. Fantasy Land News published the full catalogue with prices, edition sizes, and purchase limits ahead of the event.
The Pin Store is cashless and processed by mobile order, with one exception: physical registers stay open and handle all pin frame sales.
Practical notes for shopping D23
Both stores are card and contactless only, with merchandise mobile checkout.
That daily pin catalogue is the detail that changes how you plan. A collector who gets in Friday and assumes they’ve seen the assortment will miss two more releases.
Everything is subject to availability, which at a fan convention is not boilerplate.
Where else to shop on the D23 show floor
Several places.
Mickey’s of Glendale, the Imagineering campus store, returns with a Walt Disney Imagineering collection. A new D23 Marketplace Pin Store joins the main D23 Marketplace. Disney .YNSD by Mickey’s of Glendale makes its debut.
There’s also a display room on the second floor for the Disney Experiences Auction, which is a different thing from a store and worth not confusing with one.
If the boarding group doesn’t come through Friday, the store is still there Saturday and Sunday. The specific thing you wanted may not be.
Article compiled with the help of the Pirates & Princesses newsroom.
Pirates and Princesses is your destination for Disney news, theme park updates, and the pop culture you love. From Disney cruises and travel tips to Disney fashion, food, collectibles, and movie news, PNP covers it all. Visit us at piratesandprincesses.net for daily coverage. Follow PNP on Facebook and Instagram, and listen to the Pirates & Princesses podcast on Apple Podcasts and YouTube.
Hat Tips:
D23 and The Walt Disney Company (August 2026), the official shopping announcement including the virtual queue structure, the cashless policy, and the store collections
Disney Parks Blog (August 2026), the How to Shop at D23 guidance
Blog Mickey (July 2026), the shopping guide breakdown including the daily pin catalogue
Fantasy Land News (July 23, 2026), the full Pin Store catalogue with pricing, edition sizes, and purchase limits
WDW News Today (July 2026), the show floor map and the second floor auction display room