Disney’s first TikTok Shop Super Brand Day runs Nov. 4 to 10 with holiday gifts from Disney Store and 20-plus brands, plus early access to a Darth on a Hearth plush and a Loungefly.
Disney is bringing its holiday shopping to your For You page. The first TikTok Shop Super Brand Day featuring Disney runs Nov. 4 to 10, according to the Disney Parks Blog.
The weeklong event gathers holiday gifts from Disney Store and more than 20 brands in one spot inside the TikTok app. Two Disney Store exclusives arrive on TikTok Shop a week before they hit DisneyStore.com.
When is TikTok Shop Super Brand Day featuring Disney?
The event starts Wednesday, Nov. 4, and wraps up Tuesday, Nov. 10.
That’s one week only. Disney Store kicks things off with a TikTok LIVE on Nov. 4 focused on gifting, ornaments and other holiday favorites.
TikTok Shop launched the Super Brand Day format in 2024, according to Marketing Dive. Past participants include E.l.f. Cosmetics, QVC and Maybelline.
Disney Store itself opened on TikTok Shop last November, the Disney Parks Blog said.
What are the TikTok Shop exclusives?
Two Disney Store items launch exclusively on TikTok Shop during the event:
Star Wars “Darth on a Hearth” plush: a holiday plush from the galaxy far, far away. Disney has not shared a full description yet.
Mickey Mouse Icon Wreath Holiday Loungefly Mini Backpack: a holiday mini backpack from Loungefly with a Mickey wreath theme.
Both go to DisneyStore.com on Wednesday, Nov. 11, according to the Disney Parks Blog. TikTok shoppers get first dibs.
Neither the Disney Parks Blog nor other coverage we read listed prices for the two exclusives yet.
What else is for sale during Super Brand Day?
The lineup spans home, toys, beauty, fashion and accessories. Themes include Star Wars, Pixar and Disney Princess. Marketing Dive said Marvel-inspired products are in the mix too.
Here’s what the Disney Parks Blog highlighted:
Stocking stuffers: a Mickey Mouse Christmas cosmetics collection from ColourPop, pencil sets from Blackwing, jewelry from Girls Crew, and mini plush and hot toys from Disney Store
Apparel and accessories: belts, tote bags, long-sleeve tops and matching pajamas
Home decor: Mickey-shaped light-up wreaths and metal posters from Displate
Kitchen and drinkware: Disney Princess Corkcicle Go Cup XLs, a Mickey Mouse Waffle Maker from Select Brands and a Disney Popcano Popcorn Maker from Dash
Yes, a Mickey waffle maker. Breakfast on Christmas morning just got an upgrade.
Which brands are taking part?
The Disney Parks Blog named Disney Store, Crocs, Old Navy, Touchland, Girls Crew, ColourPop, Blackwing, Displate, Corkcicle, Select Brands and Dash.
Marketing Dive added Kyte Baby, FHI Heat and PopSockets to the list, each with its own Disney collection.
How do you shop TikTok Shop Super Brand Day featuring Disney?
You shop it inside the TikTok app. The Disney Parks Blog laid out the steps:
Tap the “shop” icon on the TikTok navigation bar.
Search for and select the TikTok Shop Super Brand Day featuring Disney image.
Browse the curated holiday collection.
Some items are also sold through individual brand storefronts on TikTok Shop.
One bit of fine print. TikTok Shop handles all purchases under its own terms and conditions, the Disney Parks Blog noted. So any order questions go through TikTok, not Disney.
Are there livestreams or deals?
Yes on the livestreams. Creators will host TikTok LIVE sessions throughout the week to show off standout products, according to the Disney Parks Blog.
No start time for Disney Store’s Nov. 4 LIVE appeared in the coverage we read.
As for deals, the official announcement did not list discounts, sale prices or promo codes. The main perk so far is early access to the two Disney Store exclusives.
Whether more deals pop up during the week is unconfirmed, so check the app on Nov. 4.
Why is Disney doing this?
It’s part of Disney’s “Make the Holidays Magic” campaign, according to Marketing Dive.
“How fans discover and shop for the brands they love continues to evolve, and our opportunity is to evolve with them,” Liz Shortreed, senior vice president of Americas for Disney Consumer Products, told the outlet.
The timing makes sense. Marketing Dive cited an Emarketer forecast that U.S. TikTok Shop sales will rise 48% in 2026, to $23.4 billion.
Disney and TikTok also signed a content deal in August 2026 linking Disney characters with creators, the outlet reported. Now those creators get something to sell.
Article compiled and written by Kambrea Pratt (editor-in-chief), Derek Gibbs (beat editor) and the Pirates & Princesses newsroom. Pirates & Princesses is part of WebReef Media.
Pirates and Princesses is your destination for Disney news, theme park updates, and the pop culture you love. From Disney cruises and travel tips to Disney fashion, food, collectibles, and movie news, PNP covers it all. Visit us at piratesandprincesses.net for daily coverage. Follow PNP on Facebook and Instagram, and listen to the Pirates & Princesses podcast on Apple Podcasts and YouTube.
Hat Tips:
Disney Parks Blog (Oct. 29), event dates, TikTok Shop exclusives, DisneyStore.com date, featured products, brands, how to shop and LIVE sessions
Marketing Dive (Oct. 29), additional brands, Liz Shortreed quote, Make the Holidays Magic campaign, Super Brand Day history and TikTok Shop sales forecast
WDW News Today (Oct. 29), confirmation of exclusives, release dates and how to shop
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