The new 5,200-square-foot shop sits in the mall's west wing near Auntie Anne's, and it's a year-round store rather than a holiday pop-up. It's part of the chain's plan to add 120 U.S. stores this year.
Geoffrey has a new Orlando-area address. Toys R Us has opened a store inside Oviedo Mall, FOX 35 Orlando reported Wednesday, Nov. 11, citing the mall.
The shop is 5,200 square feet and sits in the mall's west wing near Auntie Anne's, according to mall officials. It's a year-round store, not a holiday pop-up, and it carries brands including Lego, Barbie, Paw Patrol and Hot Wheels.
For scale, that's a lot smaller than the warehouse-size Toys R Us stores many parents grew up with. Orlando Weekly guessed back in October that it would be "more KB Toys-sized." So, a toy store you can actually finish in one trip.
Some aren’t impressed.
Where is the new Toys R Us in Oviedo?
It's inside Oviedo Mall in Oviedo, a Seminole County city northeast of Orlando. Look for it in the west wing, near the Auntie Anne's pretzel stand.
The mall first announced the store on Sept. 30 and said it would open in the fall, ahead of the holiday shopping season. Officials hinted at an early October opening at the time, FOX 35 reported, so it landed about a month later than that.
Neither the mall nor Toys R Us has posted the store's hours in anything we could reach. Mall stores generally follow mall hours, but check before you drive over.
What does the Oviedo Toys R Us sell?
Mall officials named Lego, Barbie, Paw Patrol and Hot Wheels. When the store was first announced, FOX 35 also listed Pokemon among the brands.
Lego, Barbie and Hot Wheels were also on the brand list Toys R Us gave for its nationwide store push in September, along with Pokemon and KPop Demon Hunters.
Mall marketing and events director Josh Gunderson said in a statement that Toys R Us "wasn't just somewhere you went shopping." He said the store is for people who "grew up with Geoffrey" and for a new generation of kids.
Neither the mall nor FOX 35 mentioned opening-day deals or a grand-opening event, so there's no word yet on freebies for the first shoppers.
Is the Oviedo store part of the Toys R Us expansion?
Yes. It's one of the 120 new standalone stores Toys R Us said in September it would open across the U.S. this year. That plan takes the chain from about 40 standalone U.S. stores to 160.
The brand is owned by WHP Global, which is working with Austin, Texas-based Go! Retail Group on the new stores. Some locations are also getting Creator Studios for toy reveals and videos, plus candy shops and cafes. Mall officials didn't say whether Oviedo has any of those.
Toys R Us also runs roughly 400 small shops inside Macy's stores nationwide, FOX 35 reported.
Are there other Toys R Us stores in the Orlando area?
There's one you might walk past on a Disney trip. A Toys R Us shop-in-shop opened at Orlando International Airport in August, through a partnership with WHSmith North America. A second airport location is planned for summer 2027, FOX 35 reported.
The chain is also running shop-in-shops on military bases through the Navy Exchange Service Command, according to its September announcement. That's a good one to know for military families who shop on base.
What happened to the old Toys R Us stores?
Toys R Us filed for Chapter 11 bankruptcy protection in 2017 and closed its U.S. stores in 2018. The brand came back slowly after that, first through shops in Macy's, then a flagship and airport stores, and now this bigger wave of mall locations.
Article compiled and written by Kambrea Pratt (editor-in-chief), Derek Gibbs (beat editor) and the Pirates & Princesses newsroom. Pirates & Princesses is part of WebReef Media.
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Hat Tips:
FOX 35 Orlando (Nov. 11, 2026), store opening, size, location in the mall, brands and mall statement
FOX 35 Orlando (Oct. 1, 2026), original announcement, expansion numbers, airport shops and Macy's shops
Orlando Weekly (Oct. 1, 2026), store size expectations
WFTV (Sept. 30, 2026), mall's first announcement date
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